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Architects: pc-|< Paolo Cesaretti arch
- Area: 860 m²
- Year: 2021
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Photographs:Eiichi Kano
Text description provided by the architects. Divided into three areas - Retail, Commercial, Customization - the 860 sqm. stand of Jomoo Group at Shanghai KBC 2021 impresses a feeling of renovated energy, a symbol of rebirth after the Covid time. This long period marked for all of us a new sense of community, a better connection with local cultural awareness, and an increasing belief in technology as the way to make human life better. This feeling is delivered by the stand design and the connected key visual concept: dreaming the future with a smile.
