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HARMAY Store / AIM Architecture

HARMAY Store / AIM Architecture

HARMAY Store / AIM Architecture - Exterior Photography, FacadeHARMAY Store / AIM Architecture - Interior PhotographyHARMAY Store / AIM Architecture - Image 4 of 24HARMAY Store / AIM Architecture - Interior Photography, Kitchen, Table+ 24

  • Interior Designers: AIM Architecture
  • Area Area of this architecture project Area :  880
  • Year Completion year of this architecture project Year :  2021
  • Photographs
    Photographs :Wen Studio
  • Design Principals : Wendy Saunders, Vincent de Graaf
  • Project Architect : Leslie Chen
  • Interior Team : Baoer Wang , Kai Hu, Jo Jiao, Leslie Chen,Shawn Zhang,Simon Huang,Siyun Shen
  • Ffe Team : Baoer Wang
  • The Client : HARMAY
  • City : Beijing
  • Country : China
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HARMAY Store / AIM Architecture - Exterior Photography, Facade
© Wen Studio

The context with the location of being underground and situation of trying to discover the new language of what is the future of Harmay. It is really inspired by this chaos-end of the world and new life forms, which is the concept for the Xidan store.

HARMAY Store / AIM Architecture - Interior Photography
© Wen Studio
HARMAY Store / AIM Architecture - Image 4 of 24
© Wen Studio

The design language is translated into a dark, steel, industrial world. Where chaos and unclarity reigns, the floor is also uneven to really also have an emotional experience for the customers going through the store. The chaos is also inspired by a world that will have to deal (and ultimately didn’t) with a lot of trash… so the big long table was inspired by a trash sorting plant… 

HARMAY Store / AIM Architecture - Interior Photography, Kitchen
© Wen Studio

HARMAY Store / AIM Architecture - Interior Photography, Shelving, Beam, Windows
© Wen Studio

Ventilation units and machine parts make up space and become the display areas for the products. The “order” parts are the new things (new forms of life) that have popped up between the chaos, to make life possible. 

HARMAY Store / AIM Architecture - Interior Photography, Beam
© Wen Studio

Makes the chaos livable again, for humans. The white big lantern-like space was inspired to be a breathing cell, the lighting in the space is programmed to breathe. It evokes breathing and creates new air, fresh air. 

HARMAY Store / AIM Architecture - Interior Photography, Windows
© Wen Studio

The spaceship tunnel is a part of a spaceship that was leftover from people seeking new places to live. It leads the customers out towards the exit and cashier. The grid room in order that one needs to maintain somehow to be able to live in a chaotic world. Together they create this new world, a new store for people to experience.

HARMAY Store / AIM Architecture - Interior Photography, Kitchen, Table
© Wen Studio

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Project location

Address:Beijing, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "HARMAY Store / AIM Architecture" 25 Jun 2021. ArchDaily. Accessed . <https://www.archdaily.com/963894/harmay-aim-architecture> ISSN 0719-8884
© Wen Studio

HARMAY话梅·北京西单店 / AIM恺慕建筑事务所

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