Refuse! Indoor Cycling II / EstudioFernandaOrozco

Refuse! Indoor Cycling II / EstudioFernandaOrozco

© Casablanca Fotografía© Casablanca Fotografía© Casablanca Fotografía© Casablanca Fotografía+ 27

Guadalajara, Mexico
  • Architecture And Design:Fernanda Orozco, Ana Lorena Ortega, Alejandro Ashida, Paula Covarrubias
  • Construction:Almacén Arquitectura
  • City:Guadalajara
  • Country:Mexico
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© Casablanca Fotografía
© Casablanca Fotografía

Text description provided by the architects. The indoor cycling studio “Refuse” opens its doors in Guadalajara.

© Casablanca Fotografía
© Casablanca Fotografía
Plan
Plan
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© Casablanca Fotografía

Refuse was inspired by the Tour de France. The largest cycling race in the world, and athletic event with tradition and multiculturalism full of color. Especially their posters from the 1920s to 1950s.

© Casablanca Fotografía
© Casablanca Fotografía

The interior design was sought to challenge the aesthetics of these studios through color, light sources, and materials.

© Casablanca Fotografía
© Casablanca Fotografía

For this second establishment, the designers decided to emphasize the long kilometers traveled in this race by leaving the apparent ceiling in concrete and covering walls and doors with this material. With the intention of generating a motivational and dynamic experience for users.

© Casablanca Fotografía
© Casablanca Fotografía

Like the Tour de France, the venue is divided into stages. For the reception area, the brand's subdued colors predominate, and three-level stands emulate a podium inviting the cyclists to gather before and after the challenge.

© Casablanca Fotografía
© Casablanca Fotografía

The next area is the preparation area, where the colors intensify and the selection of materials turns the space into a more urban environment. The bathrooms positioned on the sides have illuminated mirrors, geometric shapes, and colors for each one. This is a transition space to enter the studio. Where a tunnel of lights at the end of the area motivates you to cross it and join the great challenge.

© Casablanca Fotografía
© Casablanca Fotografía

Stepping into the dark cycling studio, where a game of deconstructed lights will invite you to give it your all without wanting to stop!
Refuse to stop!

© Casablanca Fotografía
© Casablanca Fotografía

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Project location

Address:1457 Quebec Street, Providencia 4a. Secc, 44639 Guadalajara, Jal., Mexico

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Refuse! Indoor Cycling II / EstudioFernandaOrozco" [Refuse! Indoor Cycling II / EstudioFernandaOrozco] 30 Oct 2020. ArchDaily. Accessed . <https://www.archdaily.com/950464/refuse-indoor-cycling-ii-estudiofernandaorozco> ISSN 0719-8884

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