The COVID-19 crisis has created unforeseen circumstances for people worldwide and is having a significant impact on the global economy. Within this crisis, the architecture and building materials industry are not exceptions. The cancelation of trade fairs and architecture events, for example, are driving manufacturers and building products suppliers away from their traditional physical opportunities to meet prospective clients. Many are now being faced with the question; in this complex scenario, how can you promote your products and materials while respecting social distancing and avoiding physical contact with architects and clients?
Mark Mitchell, building materials sales and marketing expert, suggests reinvesting travel and trade show expenses into digital marketing, in order to boost your brand’s online presence. Digital channels allow you to reach thousands of architects without leaving your office - and without getting on an airplane. But how can your brand stand out in the crowd of competitors online?
As experts in architecture and the digital space, we’ve put together a list of ideas for manufacturers on how to strengthen the presence of your brand online:
