This past June we published a survey called "How do Architects and Industry Professionals Specify Materials and Products”. The objective was to better understand architects’ behaviors and needs during the specification stage of their design processes.
Pola Mora is an architect and Master in Cultural Management from Universidad de Chile and expert in architecture journalism and digital content. She is currently the Head of Community & Partnerships at ArchDaily, where she worked for 4 years as Editor in Chief of Plataforma Arquitectura.
Interiors are taking center stage in 2020, as more people are spending more time at home. Architects and designers are increasingly aware of their responsibility in improving their clients’ well-being and even helping them in the prevention of diseases, as they search for the best solutions for their interior design projects.
ArchDaily’s featured monthly topic for March was dedicated to Interiors and the articles related to this topic accumulated over 1 million pageviews, surpassing by 240% the number of pageviews achieved in other months in the same semester.
The choice of materials and products made by an architect during their design and specification process is key to defining how a project will look after its completion and over time, as it ages. Choosing materials that are not appropriate could result in projects with both aesthetic and functional issues.
This is what makes the specification stage so essential in achieving expected results. During this phase, the professional in charge of specification becomes an essential part of the team and needs to have sufficient knowledge of the materials and products available in their region. But do all architecture offices have the same specification processes? Is the same importance given to this stage of the project as to the initial design phase? How close is the architect’s relationship with the materials really?
The COVID-19 crisis has created unforeseen circumstances for people worldwide and is having a significant impact on the global economy. Within this crisis, the architecture and building materials industry are not exceptions. The cancelation of trade fairs and architecture events, for example, are driving manufacturers and building products suppliers away from their traditional physical opportunities to meet prospective clients. Many are now being faced with the question; in this complex scenario, how can you promote your products and materials while respecting social distancing and avoiding physical contact with architects and clients?
The world crisis caused by the Coronavirus has called millions of people to quarantine and socially distance in order to stop the contagion curve. This has resulted in companies being confronted with the challenge of continuing to work remotely, with most of their teams working from home.
ArchDaily is the most visited architecture website in the world. 2.95 million registered users browse the site on a daily basis, generating millions of clicks, searches, and traffic over our library of thousands of projects, and products, giving us invaluable insights on the most relevant industry trends.
A large percentage of a city’s building stock is designated for housing. Considering that our way of life is changing significantly, housing in cities has also begun to follow these changes. This creates interesting challenges and opportunities for the materials suppliers in this industry.
As users of ArchDaily demonstrate certain affinities and greater interest in particular subjects, these topics emerge as trends. In recent years, the architecture and construction industry have incorporated digitalization into their processes. This has led to a considerable increase in the search for keywords related to "innovation" and "new technologies" within the infrastructure area.
Below, we've provided trends that relate to an emerging concept in the construction industry: "Constructech", how to take advantage of new technologies to optimize processes.
Certain topics in ArchDaily become a trend when our users begin to search for the same information or show more interest in one topic in relation to others. Architecture and Construction Industry started to worry about issues as important as recycling and environmental awareness, that is why there has been a considerable increase in the searches of the concepts related to this topic.
Instagram is one of the most popular social media platforms in the world, with more than 1 billion users searching and discovering new images, videos, brands, businesses, and content every day. According to Instagram’s User Survey, 60% of people stated they discover new products on Instagram, and more than 200 million Instagrammers stated that they visit at least one Business Profile daily.
As users of ArchDaily demonstrate certain affinities and greater interest in particular subjects, these topics emerged as trends. Gender Equality is one of the trends that will influence urban and architectural discussion in 2019.
It is, once again, the time of year where we look towards the future to define the goals and approaches that we will take for our careers throughout the upcoming year. To help the millions of architects who visit ArchDaily every day from all over the world, we compiled a list of the most popular ideas of 2018, which will continue to be developed and consolidated throughout 2019.
Over 130 million users discovered new references, materials, and tools in 2018 alone, infusing their practice of architecture with the means to improve the quality of life for our cities and built spaces. As users demonstrated certain affinities and/or demonstrated greater interest in particular topics, these emerged as trends.
2019 will be a strong year for architecture and construction, moving between the challenges of building the cities of tomorrow and the fast digitalization of our industry. To face these challenges, we will work hard to continue being the main source of inspiration and discovery for the millions of architects who use ArchDaily every day, from all over the world.
In our last two articles we’ve given you a set of tips for presenting your products and materials to architects through content that they value so that you can develop interest in your brand. This strategy is called Content Marketing and its purpose is to give such useful information that potential clients become loyal to your products. Content Marketing can take the form of online articles, videos and tutorials that target a specific audience.
In this edition, we’ll be focusing on important tips for generating engaging titles and attractive images that help to successfully deliver your message.
In our previous article we wrote about the importance of standing out from the competition by generating content that readers find valuable; this will ensure that they associate your brand with engaging instruction--and hopefully turn them into a loyal client!
How to Generate Content That’s Interesting for Architects (Part 1: Use a topic of interest related to your product)
As marketing shifts away from its earlier, more traditional format, it’s almost unthinkable that a company solely try to reach potential clients though conventional ads. And if we’re talking about reaching architects, this is even more unimaginable.
As we’ve seen in previous articles, in addition to valuing price and quality, architects chose the products they will work with based on the technical information that they can obtain from the manufacturer. It’s of vital importance for them to understand the installation process and the product’s performance over time. In addition, they need to be able to access and reference other works of architecture that have used the same material.
For the architect, there is perhaps no greater frustration than realizing--at the end of the construction process--that the quality of the materials selected to complete the project, or the way in which said materials were installed, compromise the overall vision of the finished architecture. So it makes sense that architects are becoming more actively involved in the construction process; they understand that it can make a difference regarding their competition. Building materials manufacturers should really take advantage of the detailed-driven architect’s involvement in order to generate a productive relationship that begins way before construction starts. Manufacturers have a great role to play in the creative process.