Pola Mora

Pola Mora is an architect and Master in Cultural Management from Universidad de Chile and expert in architecture journalism and digital content. She is currently the Head of Community & Partnerships at ArchDaily, where she worked for 4 years as Editor in Chief of Plataforma Arquitectura.


Trends Report: Constructech & the Digital Future of the Construction Industry

As users of ArchDaily demonstrate certain affinities and greater interest in particular subjects, these topics emerge as trends. In recent years, the architecture and construction industry have incorporated digitalization into their processes. This has led to a considerable increase in the search for keywords related to "innovation" and "new technologies" within the infrastructure area.

Below, we've provided trends that relate to an emerging concept in the construction industry: "Constructech", how to take advantage of new technologies to optimize processes.

How to Use Instagram to Promote Your Building Materials to Architects

Instagram is one of the most popular social media platforms in the world, with more than 1 billion users searching and discovering new images, videos, brands, businesses, and content every day. According to Instagram’s User Survey, 60% of people stated they discover new products on Instagram, and more than 200 million Instagrammers stated that they visit at least one Business Profile daily.

Trends Report: Gender Equality

As users of ArchDaily demonstrate certain affinities and greater interest in particular subjects, these topics emerged as trends. Gender Equality is one of the trends that will influence urban and architectural discussion in 2019.

The Trends that Will Influence Architecture in 2019

It is, once again, the time of year where we look towards the future to define the goals and approaches that we will take for our careers throughout the upcoming year. To help the millions of architects who visit ArchDaily every day from all over the world, we compiled a list of the most popular ideas of 2018, which will continue to be developed and consolidated throughout 2019.

Over 130 million users discovered new references, materials, and tools in 2018 alone, infusing their practice of architecture with the means to improve the quality of life for our cities and built spaces. As users demonstrated certain affinities and/or demonstrated greater interest in particular topics, these emerged as trends. 

The Year in Numbers: Looking Forward to What 2019 Will Offer

2019 will be a strong year for architecture and construction, moving between the challenges of building the cities of tomorrow and the fast digitalization of our industry. To face these challenges, we will work hard to continue being the main source of inspiration and discovery for the millions of architects who use ArchDaily every day, from all over the world.

How to Generate Content That’s Interesting for Architects (Part 3: The title is Key)

In our last two articles we’ve given you a set of tips for presenting your products and materials to architects through content that they value so that you can develop interest in your brand. This strategy is called Content Marketing and its purpose is to give such useful information that potential clients become loyal to your products. Content Marketing can take the form of online articles, videos and tutorials that target a specific audience.

In this edition, we’ll be focusing on important tips for generating engaging titles and attractive images that help to successfully deliver your message.

How to Generate Content That’s Interesting for Architects (Part 2: Include Technical Material)

In our previous article we wrote about the importance of standing out from the competition by generating content that readers find valuable; this will ensure that they associate your brand with engaging instruction--and hopefully turn them into a loyal client!

How to Generate Content That’s Interesting for Architects (Part 1: Use a topic of interest related to your product)

As marketing shifts away from its earlier, more traditional format, it’s almost unthinkable that a company solely try to reach potential clients though conventional ads. And if we’re talking about reaching architects, this is even more unimaginable.

As we’ve seen in previous articles, in addition to valuing price and quality, architects chose the products they will work with based on the technical information that they can obtain from the manufacturer. It’s of vital importance for them to understand the installation process and the product’s performance over time. In addition, they need to be able to access and reference other works of architecture that have used the same material.

The Relationship Between Architects and Building Materials and Products

For the architect, there is perhaps no greater frustration than realizing--at the end of the construction process--that the quality of the materials selected to complete the project, or the way in which said materials were installed, compromise the overall vision of the finished architecture. So it makes sense that architects are becoming more actively involved in the construction process; they understand that it can make a difference regarding their competition. Building materials manufacturers should really take advantage of the detailed-driven architect’s involvement in order to generate a productive relationship that begins way before construction starts. Manufacturers have a great role to play in the creative process.

3 Essential Characteristics of Architects who are 45 and under

If you want to understand the interests, aspirations and behaviors of architects that are 45-and-under, just perusing Bjarke Ingels' Instagram is an interesting and highly educational exercise… don’t worry, we already did the job for you.

Help Us Recognize the Women that are Shaping Architecture Around the World

At ArchDaily we want to see more women showing their projects to the world and receiving the recognition they deserve for their work. Today, we celebrate International Women’s Day and, with the help of our readers, we want to continue to give visibility to the valuable contribution made every day to the field of architecture by millions of colleagues.

MCHAP Reveals Nominees for Mies Crown Hall Americas Prize 2016/2017

The Mies Crown Hall Americas Prize has revealed the list of nominees for this year's awards, which seeks to recognize the most distinguished architectural works built on the continents of North and South America. Awarded on a biennial basis, this year’s award will consider projects built between 2016 and 2017.

How Chilean Architects Are Helping Realize Ryue Nishizawa's Curving Concrete Cliffside House

The Ochoalcubo project, a pioneering experiment led by the entrepreneur and architecture lover Eduardo Godoy that seeks to unite leading Chilean and Japanese architecture practices with ground-breaking architecture, has started a new phase. Made up of 8 phases which involve 8 different architects, the first stage of this architecture laboratory took place in Marbella and included work from Christian de Groote, Mathias Klotz, Cristián Valdés, José Cruz, Teodoro Fernández, Cecilia Puga, Smiljan Radic and Sebastián Irarrázabal. Toyo Ito was the first international figure to participate in the project with the construction of the White O House in 2009.

18 Beautiful Barbecue Areas for Summer

Our readers in the southern hemisphere are getting ready to fire up their barbecue area for some warm weather fun.

For many, this space has converted into an important social space where family and friends get together to enjoy a meal. Due to its importance, architects include this enclosure as one of the fundamental parts of the functioning of the house.

Below we have compiled some of the best barbecue areas published in ArchDaily to inspire and tempt you, our readers.

Ecuadorian Document Captures Emerging Trend Characterized by Conscious Use of Local Resources

In recent years Ecuadorian architecture has been producing interesting concepts that are characterized by high standard design outcomes based on the conscious use of local resources. This type of practice is led by a generation that puts collective work and social values above individualities, in order to develop a "do a lot with little" style of architecture.

How an Artist Constructed a Wooden Replica of Mies' Farnsworth House

In December 2010, Manuel Peralta Lorca completed the work "Welcome Less Is More," a wooden reconstruction of Mies van der Rohe's Farnsworth House that was installed inside the Patricia Ready Gallery in Santiago, Chile. This September, a new version of this work will be mounted in the hall of Santiago's Museum of Contemporary Art, under the name "Home Less is More."

In the following story, the artist tells us about the process of reinterpreting this icon of modern architecture in wood and how a team of carpenters—who agreed to immerse themselves in the philosophy of Mies—was fundamental to completing the challenge.

Announcing Our Partnership with SentioVR to Inspire Architects with Virtual Reality

Courtesy of Sentio VR
Courtesy of Sentio VR

At ArchDaily, we work diligently to bring you the most useful insights and best stories about architecture from around the world. Virtual Reality is quickly developing into an unprecedented tool for architects to share their designs in unparalleled ways—enhancing architects' ability to communicate spatial ideas to clients and enabling more informed decision-making. To build on our coverage of successful case studies of virtual reality in architecture, we have partnered with SentioVR to create the ArchDaily 360 experience—an in-app feature that transports you to a collection of architectural sites that can be viewed in 360 degrees using Samsung's Gear VR platform.

26 Things You Didn't Know About Frank Lloyd Wright

© New York World-Telegram and the Sun staff photographer [Public domain], via Wikimedia Commons
© New York World-Telegram and the Sun staff photographer [Public domain], via Wikimedia Commons

150 years ago this month saw the birth of one of the most regarded, studied, influential architects of the twentieth century - American architect Frank Lloyd Wright. With a career spanning over seventy years, Wright developed his own distinct style of 'organic architecture', a new residential model of 'prairie house', as well as iconic schemes such as the Guggenheim in New York, and Fallingwater in Pennsylvania.

More than an architect, Wright was a social critic and visionary, just as well-known for his personal life as he is for his architectural contributions. The various stages of Wright's career can be narrated in tandem with biographical episodes, as exemplified in the book "Lives built, Biographies of architects" by authors Anatxu Zabalbeascoa and Javier Rodríguez Marcos. In celebration of Wright's birthday and life, we have compiled a list of biographical details to give you an insight into the man behind some of the twentieth century's most enduring pieces of architecture.

This is what we discovered.