For Building Manufacturers SectionSpecially created content to help building materials manufacturers connect with architects

One of the most anticipated design events of the year finally  took place in Milan at the beginning of June. This 2022 Salone del Mobile edition celebrated its glorious 60 years as the most relevant stage for design innovations. DAAily Platforms had the opportunity to be part of this iconic festival with many of our team members from Architonic, Archdaily and DesignBoom deployed in different parts of the city.

According to a recent research carried out by RIBA in partnership with Microsoft, called "Digital Transformation in Architecture", 87% of architecture firms agreed that digital technologies are transforming the way they work and most of them have already embarked on their digital transformation journey. The study shows that professionals in the Architecture field are easily embracing digitalization with the adoption of 3D computer-aided design, and moving fast towards Building Information Modeling (BIM) and the Internet of Things (IoT). 

Keeping in mind the particular needs of architects, companies could stand to gain from rethinking their investments in traditional marketing actions, such as printing materials or having a presence in trade shows and considering more inexpensive and practical strategies related to content generation.

Undoubtedly, the social distancing and self-isolation we were forced to endure during the COVID19 pandemic dramatically changed the role of social media. In order to keep connected, informed and entertained, we were drawn to social platforms in an unprecedented way. For that reason, companies also found that different social media channels are the best way to keep in touch with their customers and even build better connections with them. They were also able to understand the mood of their brand better thanks to the deeper interactions social networks can offer.

Although creative processes vary widely among professionals, some general aspects can be found in any design method. In general terms, we could say that the Architect's Journey through the Design Process consists of 3 stages: Inspiration, Research and Specification, and Construction. In all of them, the connection with materials and construction products is fundamental. After all, the ultimate objective of architects is to materialize their ideas and give shape to new environments that can withstand the test of time. To increase their knowledge and to make the most of their capabilities at every stage, architects search through various mediums for the best tools and references.

Social media usage around the world is ever-increasing, and the social distancing inflicted by the pandemic over the last year has dramatically changed its role. Currently, there are around 4.2 billion active social media users - this is more than half the world's population! For this reason, companies are putting efforts into these channels to keep in touch with their customers and even build better connections with them. 

The COVID-19 crisis has created unforeseen circumstances for people worldwide and is having a significant impact on the global economy. Within this crisis, the architecture and building materials industry are not exceptions. The cancelation of trade fairs and architecture events, for example, are driving manufacturers and building products suppliers away from their traditional physical opportunities to meet prospective clients. Many are now being faced with the question; in this complex scenario, how can you promote your products and materials while respecting social distancing and avoiding physical contact with architects and clients?

The world crisis caused by the Coronavirus has called millions of people to quarantine and socially distance in order to stop the contagion curve. This has resulted in companies being confronted with the challenge of continuing to work remotely, with most of their teams working from home.

ArchDaily is the most visited architecture website in the world. 2.95 million registered users browse the site on a daily basis, generating millions of clicks, searches, and traffic over our library of thousands of projects, and products, giving us invaluable insights on the most relevant industry trends.

The sales cycle in the construction materials industry has remained static for the past 25 years, with each company evaluating its performance according to the number of leads they generate and how many are converted into sales.

Throughout the past year, the concepts of Smart Homes (+160% YoY) and Domotics (+450% YoY) have been gaining traction as they define the automation and connectivity between devices found within homes, and which constitute the basic units of the growing Smart Cities concept.

A large percentage of a city’s building stock is designated for housing. Considering that our way of life is changing significantly, housing in cities has also begun to follow these changes. This creates interesting challenges and opportunities for the materials suppliers in this industry.