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Marketing to Architects in the Digital Era: How to Showcase Your Brand Worldwide

According to a recent research carried out by RIBA in partnership with Microsoft, called "Digital Transformation in Architecture", 87% of architecture firms agreed that digital technologies are transforming the way they work and most of them have already embarked on their digital transformation journey. The study shows that professionals in the Architecture field are easily embracing digitalization with the adoption of 3D computer-aided design, and moving fast towards Building Information Modeling (BIM) and the Internet of Things (IoT). 

How to Connect your Brand with Architects through Content Marketing

Keeping in mind the particular needs of architects, companies could stand to gain from rethinking their investments in traditional marketing actions, such as printing materials or having a presence in trade shows and considering more inexpensive and practical strategies related to content generation.

How to Promote your Building Material Company Through Social Media

Undoubtedly, the social distancing and self-isolation we were forced to endure during the COVID19 pandemic dramatically changed the role of social media. In order to keep connected, informed and entertained, we were drawn to social platforms in an unprecedented way. For that reason, companies also found that different social media channels are the best way to keep in touch with their customers and even build better connections with them. They were also able to understand the mood of their brand better thanks to the deeper interactions social networks can offer.

Most referenced by Architects: the Top Brands

Our mission is to deliver inspiration, knowledge and tools to help architects and everybody in the industry of architecture to do more and better, in order to face the fastly evolving challenges and complexities of our built environment.

Architect's Creative Journey and the Connection with Brands

Although creative processes vary widely among professionals, some general aspects can be found in any design method. In general terms, we could say that the Architect's Journey through the Design Process consists of 3 stages: Inspiration, Research and Specification, and Construction. In all of them, the connection with materials and construction products is fundamental. After all, the ultimate objective of architects is to materialize their ideas and give shape to new environments that can withstand the test of time. To increase their knowledge and to make the most of their capabilities at every stage, architects search through various mediums for the best tools and references.

How to Promote your Products and Materials through Instagram Stories

Social media usage around the world is ever-increasing, and the social distancing inflicted by the pandemic over the last year has dramatically changed its role. Currently, there are around 4.2 billion active social media users - this is more than half the world's population! For this reason, companies are putting efforts into these channels to keep in touch with their customers and even build better connections with them. 

Global Design Agenda 2021 – hosted by Architonic

New for 2021! Architonic hosts the Global Design Agenda – the architects’ programme of focus weeks for planning insights, market trends and product launches.

Report: How Do Architects and Industry Professionals Specify Materials and Products?

This past June we published a survey called "How do Architects and Industry Professionals Specify Materials and Products”. The objective was to better understand architects’ behaviors and needs during the specification stage of their design processes.

Interior Design Trends That Will Shape the Next Decade

Interiors are taking center stage in 2020, as more people are spending more time at home. Architects and designers are increasingly aware of their responsibility in improving their clients’ well-being and even helping them in the prevention of diseases, as they search for the best solutions for their interior design projects.

Survey: How Do Architects and Industry Professionals Specify Materials and Products?

The choice of materials and products made by an architect during their design and specification process is key to defining how a project will look after its completion and over time, as it ages. Choosing materials that are not appropriate could result in projects with both aesthetic and functional issues.

How to Strengthen your Online Presence and Promote your Architectural Products during Lockdown

The COVID-19 crisis has created unforeseen circumstances for people worldwide and is having a significant impact on the global economy. Within this crisis, the architecture and building materials industry are not exceptions. The cancelation of trade fairs and architecture events, for example, are driving manufacturers and building products suppliers away from their traditional physical opportunities to meet prospective clients. Many are now being faced with the question; in this complex scenario, how can you promote your products and materials while respecting social distancing and avoiding physical contact with architects and clients?

Trends Report: How Architects are working from Home

The world crisis caused by the Coronavirus has called millions of people to quarantine and socially distance in order to stop the contagion curve. This has resulted in companies being confronted with the challenge of continuing to work remotely, with most of their teams working from home.

Trends Report: What Building Materials are Architects searching for?

ArchDaily is the most visited architecture website in the world. 2.95 million registered users browse the site on a daily basis, generating millions of clicks, searches, and traffic over our library of thousands of projects, and products, giving us invaluable insights on the most relevant industry trends.

Trends Report: Innovative office designs

Over the last year, 6,900 million m2 have been built for office spaces (an increase of 12% compared to the previous year), according to a study by Avison Young that investigates the real estate market of offices in North America, Europe and Asia.

How to innovate in lead management and analysis

The sales cycle in the construction materials industry has remained static for the past 25 years, with each company evaluating its performance according to the number of leads they generate and how many are converted into sales.

Trends Report: Robotics and Automation for Domestic Life

Throughout the past year, the concepts of Smart Homes (+160% YoY) and Domotics (+450% YoY) have been gaining traction as they define the automation and connectivity between devices found within homes, and which constitute the basic units of the growing Smart Cities concept.

Trends Report: Small Scale Homes

A large percentage of a city’s building stock is designated for housing. Considering that our way of life is changing significantly, housing in cities has also begun to follow these changes. This creates interesting challenges and opportunities for the materials suppliers in this industry.

Trends Report: Constructech & the Digital Future of the Construction Industry

As users of ArchDaily demonstrate certain affinities and greater interest in particular subjects, these topics emerge as trends. In recent years, the architecture and construction industry have incorporated digitalization into their processes. This has led to a considerable increase in the search for keywords related to "innovation" and "new technologies" within the infrastructure area.

Below, we've provided trends that relate to an emerging concept in the construction industry: "Constructech", how to take advantage of new technologies to optimize processes.