BEKR Pavilion / MCRJAG Oficina de Arquitectura

BEKR Pavilion / MCRJAG Oficina de Arquitectura

© Jean Araya G.© Jean Araya G.© Jean Araya G.© Jean Araya G.+ 11

  • Lead Architects:Miguel Casassus R., Jean Araya G.
  • Design Team:Luis Pérez H., Antonio Henríquez C.
More SpecsLess Specs
© Jean Araya G.
© Jean Araya G.

Text description provided by the architects. The pavilion is developed as a collaboration for the Ideograma, the office who carry Henkel's corporate communication, in order to shape the participation of Bekron/Bemezcla as sponsor of the “Building of the Year”, organized by ArchDaily. The event this year took place at the amphitheater Pablo Neruda located on the San Cristóbal Hill in Santiago, Chile. The basic condition for these interventions –in which the sponsor invests, but is not a philanthropist– is simple: it’s a matter of brand positioning.

© Jean Araya G.
© Jean Araya G.
Axo
Axo
© Jean Araya G.
© Jean Araya G.

Unlike the construction fairs, where the stand of each brand is the focus of attention, this event is a party, so in order to have an active presence the intervention needs to be able to make a place in which the party can unfolds. To make such a place we proposed a kind of foyer: a space that belongs to the event, and not to the hill, simple enough not to be the focus of attention, but still memorable. In terms of design the attention was mainly put into designing the errors, that is, to review all decisions in order to gain some margin of action there where things could go wrong. By working this way we achieve to manage the margins of uncertainty and to avoid a share of frustration.

© Jean Araya G.
© Jean Araya G.
Swing detail
Swing detail
© Jean Araya G.
© Jean Araya G.

At first, for example, we thought to mount the wooden ring perfectly horizontal, but we quickly realized that this meant that the lifting slings should be fixed to the ring, predefining their distances to then tense them separately, which was very difficult to execute on site. We also knew that, even if we did so, any mistake, since it was an ideal position, would be noticeable. This led us to think an inclined position. A crooked ring will always be that. You can not fail. The pavilion, a few meters below the party, remained lit all night. At times someone went there to get distracted, stayed a few minutes and went back up. The next day, at afternoon, it was unmounted and taken to a warehouse, where it rests waiting to be mounted again.

Project gallery

See allShow less

Project location

Address:Recoleta, Región Metropolitana, Chile

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "BEKR Pavilion / MCRJAG Oficina de Arquitectura" [Pabellón BEKR / MCRJAG Oficina de Arquitectura] 24 Jan 2020. ArchDaily. Accessed . <https://www.archdaily.com/932389/bekr-pavilion-mcrjag-oficina-de-arquitectura> ISSN 0719-8884
© Jean Araya G.

BEKR 展亭,发光木环聚焦访客 / MCRJAG Oficina de Arquitectura

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.