The Conran Shop Seoul / Conran and Partners

The Conran Shop Seoul / Conran and Partners

© Woo Jin Park © Woo Jin Park © Woo Jin Park © Woo Jin Park + 24

Gangnam-gu, South Korea
  • Architects: Conran and Partners
  • Area Area of this architecture project Area:  2300
  • Year Completion year of this architecture project Year:  2019
  • Photographs Photographs:  Woo Jin Park
  • Manufacturers Brands with products used in this architecture project
    Manufacturers: Louis Poulsen
  • Lead Architects: Simon Kincaid
  • Clients: The Conran Shop, Lotte Corporation
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© Woo Jin Park
© Woo Jin Park

Text description provided by the architects. The new Conran Shop in Gangnam, Seoul is the British lifestyle brand’s first in South Korea. Conran and Partners have evolved the brand experience to create a high-impact lifestyle-led retail environment. The design evokes the atmosphere and drama of a gallery space – rather than that of a conventional store – allowing products to be curated in impactful, eye-catching ways. 

© Woo Jin Park
© Woo Jin Park

The store, specialising in furniture and homeware, responds to the vibrant retail culture of the city and the context of the site. The Conran Shop has partnered with retail conglomerate, Lotte, on this venture and the 2,300 sq m outlet spans the ground and first floors of Lotte’s Gangnam annex building, adjacent to its main department store.

© Woo Jin Park
© Woo Jin Park
First Floor
First Floor
© Woo Jin Park
© Woo Jin Park

The store has two distinctive identities; the ground floor space is clean and light, combining concrete, steel and glass elements alongside fully exposed services to create a bold ‘lab’ experimental feel, while the first floor presents customers with a richly atmospheric, relaxed ‘club’ feel, encouraging interaction with products and the spaces at a more leisurely pace.

© Woo Jin Park
© Woo Jin Park

The disparity between the two floors adds a sense of theatre and surprise to the experience, as well as giving variation and depth to the product merchandising.

© Woo Jin Park
© Woo Jin Park

Project gallery

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Project location

Address: 401 Dogok-ro, Daechi-dong, Gangnam-gu, Seoul, South Korea

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "The Conran Shop Seoul / Conran and Partners" 06 Jan 2020. ArchDaily. Accessed . <https://www.archdaily.com/931337/the-conran-shop-seoul-conran-and-partners/> ISSN 0719-8884

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