How to innovate in lead management and analysis

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The sales cycle in the construction materials industry has remained static for the past 25 years, with each company evaluating its performance according to the number of leads they generate and how many are converted into sales.

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Cite: Santibañez, Danae. "How to innovate in lead management and analysis" 02 Oct 2019. ArchDaily. (Trans. Mora, Pola) Accessed . <https://www.archdaily.com/925845/how-to-innovate-in-lead-management-and-analysis> ISSN 0719-8884

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