EMME Store / LUKSTUDIO - Facade, HandrailEMME Store / LUKSTUDIO - Chair, BedroomEMME Store / LUKSTUDIO - Facade, Beam, Garden, CourtyardEMME Store / LUKSTUDIO - Image 5 of 27EMME Store / LUKSTUDIO - More Images+ 22

Changning, China
  • Structure Engineer: Jack Liu
  • Lighting Fixtures: Great Lighting
  • Client: EMME
  • Director: Christina Luk
  • Design Team: Alba Beroiz Blazquez, Ray Ou, Yiren Ding, Sarah Wang, Kevin Yang
  • City: Changning
  • Country: China
More SpecsLess Specs
EMME Store / LUKSTUDIO - Image 14 of 27
The boundaries inside and outside the building are deliberately blurred. Image © Fangfang Tian

Text description provided by the architects. EMME prides itself on its collection of cashmere, silk and other exquisite textiles. It has chosen its first location at the Columbia Circle, a recently rehabilitated hub that is bustling with commercial and cultural activities. Among its neighbouring prominent historical and industrial buildings, the boutique has been designed as a hidden gem off the beaten track, making a connection with nature and delivering the brand’s pursuit of quality in life.

EMME Store / LUKSTUDIO - Facade, Beam, Garden, Courtyard
Standing facing the frame in the store. Image © Fangfang Tian

The retail site is on the ground floor of building no. 21 which is tucked away from the main street. Lukstudio sees the original shortcoming as an opportunity to create an architectural promenade. Adding a verandah structure surrounding a minimal front yard, the new storefront gives a serene first impression. The additional envelop is comprised of concrete panels with wood grain imprint and wooden slats; while the former encloses, the latter reveals. When one passes through the entrance, movement activates the see-through structure and performs a visual rhythm.

EMME Store / LUKSTUDIO - Facade, Courtyard
Wooden grille veranda looking out. Image © Fangfang Tian

EMME Store / LUKSTUDIO - Facade, Handrail
Glass sliding door opens the store to the courtyard. Image © Fangfang Tian

The boundary between interior and exterior is blurred to create a presence of nature in the store. The outdoor concrete wall texture is continued to the indoor gallery, visually connecting the two entry spaces into one. On a good day, a pair of sliding doors physically opens the yard to the store. Apart from framing views of the outdoor yard and planting trees within the store, the idea of nature is further expressed with materiality and lighting. A mellow palette of stone, wood and polished concrete is chosen to complement the natural cashmere garments on display. Together with the use of diffused sunlight, a cozy atmosphere is conjured to soothe the body and the mind.

EMME Store / LUKSTUDIO - Image 5 of 27
Plastic sun room can be used to display large art. Image © Fangfang Tian

While an open floor design enables free movement in the store, the various display zones recalls different parts of a house: a parlour with central plinths and a big opening at the back leads to a sunroom beyond; a white stone-clad box greets visitors like an open dressing room; a sitting area with a view to the courtyard. The multi-room design adapts easily to the changing curation of art, fashion and home decor every season. Openings frame visual interests and create a sense of depth and continuity. Mirrors fuse the layered interiors and brings in the exterior in reflection. Every visit to the store could be a unique experience according to the time, the weather and the collection on display.

EMME Store / LUKSTUDIO - Table, Chair, Shelving
Rest area next to the fitting room. Image © Fangfang Tian
EMME Store / LUKSTUDIO - Image 20 of 27
Mirror and green plant embellish space. Image © Fangfang Tian
EMME Store / LUKSTUDIO - Image 15 of 27
The center of the "living room" has a travertine display base. Image © Fangfang Tian

As the sun goes down, the hermit character of the store transforms dramatically as the light comes up. The verandah structure marks the passing of time and turns into a lantern, either guiding the curious passers-by inside or reminding the guests perhaps it’s time to go. A retail space that allows visitors to pause and connect with nature is extremely precious in an urban setting. Lukstudio wishes these endearing moments of simple beauty would be cherished by others who visit this urban retreat.   

EMME Store / LUKSTUDIO - Wood, Bench
Frame view of the outdoor courtyard in the store. Image © Fangfang Tian

Project gallery

See allShow less

Project location

Address:GF, BLDG 21, Columbia Circle, 1262 Yan'an Xi Road, Shanghai, China

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "EMME Store / LUKSTUDIO" 18 Jul 2019. ArchDaily. Accessed . <https://www.archdaily.com/921043/emme-lukstudio> ISSN 0719-8884

The main intersection gives the store a first impression of calm and low-key. Image © Fangfang Tian

EMME 上海旗舰店 / 芝作室

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.