This article was originally published on Autodesk's Redshift publication as "Starbucks Japan Pursues a Local Flair Through Design in BIM and VR."
It’s been 20 years since Starbucks opened its first shop in Japan, bringing a new paradigm to the country’s coffee shop culture—and creating a new, appealing “third place” option between home and work or school.
Notably, almost all of Japan’s 1,245 shops—across all 47 prefectures—are directly run by the parent company. As such, they are planned by Starbucks designers who, instead of settling for standardized designs for all locations, have worked diligently to incorporate features expressing regional, historical contexts and the lifestyles of locals—in short, to appeal specifically to the Japanese market.
