Why Instagram Should Be a Part of Every Architect's Design Process

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Instagram is an app. Instagram shows images. Instagram is a verb. Instagram it! Instagram has 600 million users. Numbers are very important. These days, they are an exact expression of what one is, or isn’t; by the way, how many followers do you have? Instagram is the great equalizer.

I don’t think Instagram is about news. Instagram is about influence. It is that very moment when the old order is changed; the moment when the recent graduate changes the established practice. Instagram is space. Have you seen @archiveofaffinities? It is better than any school library. It is the space to spend your most important time. It is a spa.

Instagram is superficial. This is a compliment. Its superficiality is beautiful. It is that lightness that comes with judging everything just visually. Instagram is cropping images. Ah! Instagram is synthesis. Instagram is art. Instagram is a timely matter. It is the moment when you realize you are not original. Or even worse, it is the moment when you realize that there is someone better than you.

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Cite: Adrian Phiffer. "Why Instagram Should Be a Part of Every Architect's Design Process" 14 May 2017. ArchDaily. Accessed . <https://www.archdaily.com/871238/why-instagram-should-be-a-part-of-every-architects-design-process> ISSN 0719-8884

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