Adrian Phiffer

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Why Instagram Should Be a Part of Every Architect's Design Process

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Instagram is an app. Instagram shows images. Instagram is a verb. Instagram it! Instagram has 600 million users. Numbers are very important. These days, they are an exact expression of what one is, or isn’t; by the way, how many followers do you have? Instagram is the great equalizer.

I don’t think Instagram is about news. Instagram is about influence. It is that very moment when the old order is changed; the moment when the recent graduate changes the established practice. Instagram is space. Have you seen @archiveofaffinities? It is better than any school library. It is the space to spend your most important time. It is a spa.