George is also a partner at Pei Cobb Freed & Partners. Given his position as a partner on one of the most recognized firms in the US and as the voice of the architects through the AIA, George has a very good idea on the current state and future of the profession. We did our usual set of questions, but also included two things that I find very important: The importance on pushing IPD and the role of the AIA during the financial crisis (and what lessons can be learned after it). We also recommend you to read our article on his position regarding small business taxes, part of his efforts to improve the way architects practice in the US.
We published each question as a separate video so you can easily watch them. On a side note, there is some audio noise due to a bad mic placement. My fault, won´t happen again.