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  7. Copagri Pavilion ‘Love IT’ / EMBT

Copagri Pavilion ‘Love IT’ / EMBT

  • 05:00 - 19 June, 2015
Copagri Pavilion ‘Love IT’ / EMBT
Copagri Pavilion ‘Love IT’ / EMBT, © Marcela Grassi
© Marcela Grassi

© Marcela Grassi © Marcela Grassi © Roland Halbe © Marcela Grassi + 15

  • Architects

  • Location

    Milan, Italy
  • Category

  • Project Director

    Makoto Fukuda
  • Project Coordinator

    Valentina Nicol Noris
  • Design Team

    Dirce Medina, Claudia Baralla, Claudia Manenti, Silvia Pirrera, Gabriele Rotelli, Andres Echevarria, Thomas Hostache, Carlo Cervellieri, Luca Amighetti, Ana De la Cuesta, Ana Zueras, Daniel Combariza
  • Area

    560.0 m2
  • Project Year

  • Photographs

  • Technical and scientific support

    Matteo Ruta, Emilio Pizzi – Politecnico di Milano, ABC Department, Milano. Collaborators: Alessio Costantino Mirabella, Elena Seghezzi, Ivana Congiu
  • Structural Design

    Francesco Iorio – SIO Studio Iorio, Bergamo
  • Interior Design

    Andrea Laudini – Moniga del Garda (BS)
  • Fire Engineering

    Giuseppe Amaro – GAE Engineering, Torino
  • Digital Design and Fabrication Consultancy

    Pierpaolo Ruttico – INDEXLAB, Milano with Carlo Beltracchi
  • Design of PVC tensile structure

    formTL – Radolfzell
  • Services Design

    Massimo Croci – Gallarate (VA)
  • Graphics

    Empresa Creativa – Riccione (RN)
  • Main Contractor, Wood Structure

    Foresti Distribuzione Laterizi, Pralboino (BS)
  • Clerk of Works and Safety coordinator

    Michele Peres – Desenzano del Garda (BS)
  • Technical Director of construction site

    Renzo Gaffurini – Gussago (BS)
  • Static Structure facilities

    Manuel Ferrari – Pozzolengo (BS)
  • PVC Textile

    Canobbio Textile Engineering, Castelnuovo Scrivia (Al)
  • M&E Services

    ZL Impianti Elettrici Srl – Castiglione d/S (MN), Tecnoelettrica Snc – Ospitaletto (BS), C.R.S. Impianti Srl – Gorle (BG), IT Core Spa – Brescia, Weker Srl – Gorizia
  • Resin floors

    Zaniboni Wall Texture di Marco Zaniboni – Brescia, Ideal Work Srl – Riese Pio X (TV), D&D Pavimenti Srl – Solaro (MI)
  • Furniture

    G Stand Srl – Sona (VR), Dall'Ora Alberto – Sommacampagna (VR), Autotrasporti DETO.VE. - Buttapietra (VR), Blocco 86 Srl – Arad (RO), Idea Vetro Snc – Verona, IFI Spa – Tavullia (PU), TM Italia Srl – Folignano (AP), Tecnica d'interni – Castorano (AP)
  • Lighting

    ViaBizzuno – Bentivoglio (BO), Bover, Barcelona
  • Audio & video systems

    Sound Center Snc - Brescia
  • More Specs Less Specs
© Roland Halbe
© Roland Halbe

Text description provided by the architects. The pavilion designed for Copagri called ‘Love IT’ is located in the south-east part of the Lake Arena – a large circular pool of water at the end of the Cardo, one of the main axes of the Expo Milano 2015 masterplan – and surrounded by the European Union Pavilion and the Vanke Pavilion.

The seat located in a courtyard next to the Italian Pavilion, is called ‘Minamora’, a name which, in Italian, conjures up the auspicious concept of falling in love "M'innamoro", but actually comes from the Japanese word "Minamo" which means water surfaces.

© Roland Halbe
© Roland Halbe

The Dome : The project stems from the combination of two single domes of equal diameter, but different heights. The two domes together create a flexible and well-structured space that could be further subdivided in order to fit different needs of the internal spaces. The double dome consists of an “origami” of structural glulam elements, joined by steel plates.

The dome is conceived as a variation of the vast surrounding public space: for this reason, the structures present clear permeability and full congruence with the setting. The open nature of the structure is materialized in the use of natural lighting and natural ventilation.


The structure is composed of a big three-dimensional grid that gradually transforms in woven branches, as it grows to the open top of the dome. The structural elements become architectural ones, designing both the internal and the external facades as tree branches; the empty spots of the grid enhance air and light permeability, together with visual continuity between outside and inside.

The double dome is a prefabricated structure, made of spruce glulam with zinc-coated steel joints. Numerical control machines cut the structural elements, and they can be easily assembled and dismantled in agreement with Copagri’s need of reuse after the Expo, as expressed by the project competition requirements.

© Marcela Grassi
© Marcela Grassi

The upper part of the domes, called “the hat”, can host the required building services both for the building itself and for the Lake Arena, consisting of lights, loudspeakers, antennas …

An internal PVC sheet, suspended from the vertexes of the structure, covering the openings and avoiding water penetration, provides water resistance. The PVC seam follows the structural grid.


White translucent pressurized PVC cushions cover the internal space in correspondence of the central oculus: those cushions are not linked to the internal PVC sheet, guaranteeing natural ventilation through stack effect. Natural ventilation is indeed essential: in addition to the upper openings, all the perimeter of the dome is covered with a net fabric, whose zigzag pattern follows the structural grid and ensures ventilation.

The dome appears as a lighting element of the public square: the structure not only includes a self-lighting system, but also provides lighting for the surroundings: it sparkles like a glowing lantern and the light reflects on the Lake Arena water surface, amplifying the splendor of the area.

© Marcela Grassi
© Marcela Grassi

The spectacular lamps, also shaped as a dome, are suspended from the PVC sheet tie-beams and dangle from the structure to light up all the elements of the internal set-up.

According to the exhibitors’ needs, the dome has two entrances, in order to optimize the visitors’ flows coming from Palazzo Italia, from the Cardo and from the shows around the Albero della Vita.

© Marcela Grassi
© Marcela Grassi

The internal layout is organized in areas. The small dome will host 13 huge triangular counters, recreating the typical Italian market atmosphere. Each counter will host, rotating every week, unique and natural products, narrated by their farmers. Under the bigger dome, a cylinder will house a small cooking demonstration room, a multi-sensorial exhibit and two spaces dedicated to biological pizza and ice-cream tasting.

The entrance doors are made of an steel frame and wooden panels: those doors will be opened in the morning and kept open during all day. These modular panels, identical to the structural ones, can be opened and therefore reveal their real nature. In the closing hours of the dome, they will recreate the completeness of the wooden grid.

© Marcela Grassi
© Marcela Grassi

The foundation of the dome is a strip-footing ring made of reinforced concrete.  The internal floor is made of high-use-resistant and easy-cleaning, colored synthetic acid that become part of the concrete floor.  

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Project location

Location to be used only as a reference. It could indicate city/country but not exact address.
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Cite: "Copagri Pavilion ‘Love IT’ / EMBT" 19 Jun 2015. ArchDaily. Accessed . <> ISSN 0719-8884
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