the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. News
  3. Milan Expo 2015: Sculpture to Construct Virtual Beehive for UK Pavilion

Milan Expo 2015: Sculpture to Construct Virtual Beehive for UK Pavilion

Milan Expo 2015: Sculpture to Construct Virtual Beehive for UK Pavilion
Milan Expo 2015: Sculpture to Construct Virtual Beehive for UK Pavilion , "BE". Image Courtesy of UKTI
"BE". Image Courtesy of UKTI

A team led by Nottingham-based artist Wolfgang Buttress has been selected over seven other architect-designed proposals to construct a “pulsating” beehive for the UK’s participation at the 2015 Milan Expo. Entitled “BE,” the “virtual hive” will highlight the plight of the honeybee and offer an “immersive sensory experience” that leaves visitors with a “lasting flavor of the British landscape.”

A full project description from the creators after the break...

"Our concept, “BE”, highlights the plight of the honeybee and ways in which new research and technology are helping to address challenges, including food security and biodiversity. Visitors meander through an orchard, discover a wildflower meadow and enter a ‘virtual hive’, which pulsates, buzzes and glows according to signals from a real hive. Our proposal explores the life of the bee colony through an immersive sensory experience – a beautiful and profound encounter – leaving visitors with a lasting flavour of the British landscape.

Encompassing the best of British food, music and fashion, “BE” engages and inspires visitors to think and act differently, expressing ecological interdependencies and the role of technology in cultivating a deeper understanding of our environment."

"BE". Image Courtesy of UKTI
"BE". Image Courtesy of UKTI

The pavilion will be built just in time for the Expo’s opening in May 2015, within a village of national pavilions that were inspired by the overarching theme “Feeding the Planet, Energy for Life.” You can review many of the planned pavilions, including Thailand’s recently unveiled “Venice of Asia,” here

Reference: The Architect's Journal

Cite: Karissa Rosenfield. "Milan Expo 2015: Sculpture to Construct Virtual Beehive for UK Pavilion " 08 May 2014. ArchDaily. Accessed . <https://www.archdaily.com/504623/milan-expo-2015-sculpture-to-construct-virtual-beehive-for-uk-pavilion/> ISSN 0719-8884
Read comments