Viacom European HQ / Jacobs Webber

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Text description provided by the architects. The redevelopment and extension of 17-29 Hawley Crescent for Viacom International Media Networks brings together MTV, Nickelodeon and Comedy Central creating nearly 10,000m2 of office, studio, production and transmission space across three floor.

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The South portion of the building, previously home to now redundant studio space was demolished to create new office space onto Hawley Crescent with a new atrium connecting the new and existing parts of the building.

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The street elevation was aligned to emphasise the sweep of Hawley Crescent and expanded metal and coloured fins used to chime with Camden’s pop-industrial feel. A break in the elevation reveals a soft green wall lined courtyard behind the harder exterior shell.

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A new entrance lobby was created onto the street that continues into the building connecting new and existing atrium spaces, flanked by a new studio, editing and production suites, ended with a link to an open space on the canal waterfront.

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All through the demolition and construction process the site remained the main transmission hub for Viacom Europe which was extremely challenging and necessitated a very delicate phasing of works including building temporary structures for satellite dishes on the street.

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Sustainability was a priority for the client and the scheme achieves a Breeam ‘Very good’ and a SKA Silver rating for the interiors. Complementing the large courtyard green walls are a green roof, PV panels for on-site energy generation and a rainwater harvesting system to feed the green walls.

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