![Viacom European HQ / Jacobs Webber - Windows, Facade](https://images.adsttc.com/media/images/52b2/4dbf/e8e4/4ede/3300/01d9/large_jpg/01_VIACOM_Photo_Credit_-_DAVID_CHURCHILL.jpg?1387416997)
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Architects: Jacobs Webber
- Year: 2013
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Photographs:David Churchill
![Viacom European HQ / Jacobs Webber - Windows, Facade](https://images.adsttc.com/media/images/52b2/4dc2/e8e4/4e04/e300/01dc/large_jpg/02_VIACOM_Photo_Credit_-_DAVID_CHURCHILL.jpg?1387417001)
Text description provided by the architects. The redevelopment and extension of 17-29 Hawley Crescent for Viacom International Media Networks brings together MTV, Nickelodeon and Comedy Central creating nearly 10,000m2 of office, studio, production and transmission space across three floor.
![Viacom European HQ / Jacobs Webber - Windows, Brick, Facade](https://images.adsttc.com/media/images/52b2/4e55/e8e4/4ede/3300/01dd/large_jpg/09_VIACOM_Photo_Credit_-_DAVID_CHURCHILL_copy.jpg?1387417152)
The South portion of the building, previously home to now redundant studio space was demolished to create new office space onto Hawley Crescent with a new atrium connecting the new and existing parts of the building.
![Viacom European HQ / Jacobs Webber - Stairs, Chair, Handrail](https://images.adsttc.com/media/images/52b2/4e88/e8e4/4ee8/1300/01bc/large_jpg/12_VIACOM_Photo_Credit_-_DAVID_CHURCHILL.jpg?1387417198)
The street elevation was aligned to emphasise the sweep of Hawley Crescent and expanded metal and coloured fins used to chime with Camden’s pop-industrial feel. A break in the elevation reveals a soft green wall lined courtyard behind the harder exterior shell.
![Viacom European HQ / Jacobs Webber - Facade](https://images.adsttc.com/media/images/52b2/4e13/e8e4/4e04/e300/01de/medium_jpg/06_VIACOM_Photo_Credit_-_DAVID_CHURCHILL.jpg?1387417078)
A new entrance lobby was created onto the street that continues into the building connecting new and existing atrium spaces, flanked by a new studio, editing and production suites, ended with a link to an open space on the canal waterfront.
![Viacom European HQ / Jacobs Webber - Image 18 of 27](https://images.adsttc.com/media/images/52b2/4ed7/e8e4/4e04/e300/01e4/large_jpg/16_VIACOM_Photo_Credit_-_DAVID_CHURCHILL.jpg?1387417279)
All through the demolition and construction process the site remained the main transmission hub for Viacom Europe which was extremely challenging and necessitated a very delicate phasing of works including building temporary structures for satellite dishes on the street.
![Viacom European HQ / Jacobs Webber - Stairs, Handrail](https://images.adsttc.com/media/images/52b2/4eb4/e8e4/4ede/3300/01de/medium_jpg/14_VIACOM_Photo_Credit_-_DAVID_CHURCHILL.jpg?1387417235)
Sustainability was a priority for the client and the scheme achieves a Breeam ‘Very good’ and a SKA Silver rating for the interiors. Complementing the large courtyard green walls are a green roof, PV panels for on-site energy generation and a rainwater harvesting system to feed the green walls.
![](https://images.adsttc.com/media/images/52b2/4fce/e8e4/4e04/e300/01e5/large_jpg/first_(2).jpg?1387417524)