This article, which originally appeared as "Clients for Life: 6 Tips to Generate Leads and Build New Business" on Autodesk’s Line//Shape//Space publication, is by Ken Micallef; it features the advise of John Beveridge, a 30-year veteran in the management-consulting industry.
“Like most small businessmen,” Beveridge says, “I too am a small-business guy trying to compete with bigger companies, trying to generate leads.”
To that end, Beveridge stresses the importance of Internet marketing. But creating a business website is only the first step.
