Pritzker’s Challenge: Recognition in the Age of Creative Partnerships

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The Pritzker Prize had idealistic beginnings: recognising achievement within architecture, a profession that had long lost its status in public opinion. Pritzker 'seamed' this fragmentation, celebrated the architect and broadcast this stellar contribution to society, as a creative, a singular author whose uniqueness set him/her apart from a field of practitioners.

The Prize has since assumed a role of gatekeeper to the 'starchitect' it once helped define. While it is inspiring that architecture as a profession has reaffirmed its status and cultural significance, The Pritzker places itself on an archi-centric proscenium, running the risk of being consumed by a synthetic reality within the profession. If Pritzker and other similar models of recognition are to evolve, they must illuminate widespread transformations in practice and emphasise the changing of the guard within the profession. 

Firstly, Denise Scott Brown should be recognised retrospectively. Opinion does not change facts.

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Cite: Ian Nazareth. "Pritzker’s Challenge: Recognition in the Age of Creative Partnerships" 02 May 2013. ArchDaily. Accessed . <https://www.archdaily.com/365674/pritzker-s-challenge-recognition-in-the-age-of-creative-partnerships> ISSN 0719-8884

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