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Architects: NADAAA
- Area: 105000 ft²
- Year: 2012
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Photographs:John Horner
In South Korea, the study, design, and sales of housing has developed into a discipline serving an ascendant middle class with amenities and technologies that are significantly sophisticated. The “model home gallery,” a nexus for consumerist desires and corporate strategy, not only contains sales offices with model homes, but also a variety of public amenities for the adjacent community. Art galleries, restaurants, cafés, auditoria, and other publically open spaces foster favorable relationships with area residents, thus expanding the customer base and fueling the housing economy.
