the world's most visited architecture website

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects


Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.


Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »


All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.


Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Showroom
  4. Argentina
  5. Dieguez Fridman
  6. 2008
  7. Ayres Store / Dieguez Fridman

Ayres Store / Dieguez Fridman

  • 00:00 - 23 April, 2009
Ayres Store / Dieguez Fridman
Ayres Store / Dieguez Fridman

Ayres Store / Dieguez Fridman Ayres Store / Dieguez Fridman Ayres Store / Dieguez Fridman Ayres Store / Dieguez Fridman + 13

  • Architects

    Dieguez Fridman Arquitectos & Asociados
  • Location

    Buenos Aires, Argentina
  • Project Team

    Tristan Dieguez, Axel Fridman, Leonardo Buffa, Maria Carranza, JazmÌn Zang, Ana Sol Smud, Rosario Guiraldes, Belen Gandara
  • Product Design

    Martin Wolfson, Iíhsiu Chen
  • Structural Engineering

    Sebastián Berdichevsky
  • Lighting Consultant

    Pablo Pizarro
  • Landscape

    Cora Burgin
  • Contractor

    Javier Ferreyra Ordoez, Sering S.A.
  • Client

  • Area

    400.0 m2
  • Project Year


Text description provided by the architects. The project seeks to reproduce in the interior of the store feelings and sensations generated by urban space: the possibility of surprises, contrasts, unexpected encounters, and changes of perspective. Just like cities are generally perceived in motion, and offers multiple surprises in any route, the store changes as people move inside it. 

Movement is never horizontal or vertical but both at the same time. The specific functions of the store such as exhibition areas, fitting rooms, counters or deposit are as important as the space that separates them. As happens in urban conditions, relations between parts are more important than the parts themselves.

The initial concept is a bright white object that unfolds in curved and diagonal lines inside a dark box made out of floor, walls and roof. Materials and geometry define this play of contrasts between smooth and textured, diagonal and orthogonal.

Several elements of the store move away from traditional models. The floor is not one plane, but a combination of steps and ramps. The roof is hard to identify between the folds of the ramps that become ceiling. The fitting rooms form a labyrinth of mirrors where clothes can be seen from unusual angles, turning the experience of trying on clothes into a game that involves shoppers, clothes and space.

Through collaboration with industrial designers and lighting consultants, special elements were designed to display clothes and accessories. The zinc façade adapts to the heights of its' turn-of-the-century neighbors, while introducing a new material on the urban landscape of the Palermo district; its' diagonal openings are a suggestion of the space behind it and an invitation to explore it.

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Dieguez Fridman
Cite: "Ayres Store / Dieguez Fridman" 23 Apr 2009. ArchDaily. Accessed . <> ISSN 0719-8884
Read comments
Read comments