The Worlds First Pop-Up Scent Museum Opens in New York City
Production and design firm, The Department of the 4th Dimension (The D4D), created the world’s first pop-up scent museum for Sephora & Firmenich. The Sensorium: Lucid Dreams from the Sensory World is an interactive exhibition exploring the emotions and instincts behind scent.
For more information, continue reading after the break.
The Sensorium features two interconnected installations, First Scent and Lucid Dreams. First Scent surrounds visitors by motion picture media, stimulating emotion and memory with images of cutting the grass and a summer vacation on the beach. Lucid Dreams features interactive, high tech flower sculptures that transform suspended images based on the unique sound transmitted by an individuals sniff. All imagery and digital media is inspired by the custom fragrances and master perfumers of Firmenich.
The Sensorium is open to the public until November 27th, 2011. It is located in a warehouse nestled within New York’s Meatpacking District on 414 14th Street between 9th and 10th Ave. Tickets are available through Sephora.
The D4D is a branded content studio, lead by Creative Director Matt Checkowski and Executive Producer Ron Cicero.

















































José Saramago – “The Cave”
6:51 PM Oct 27th
“@ArchDaily: The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/98A6OHbQ #architecture”
6:51 PM Oct 27th
“@ArchDaily: The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/98A6OHbQ #architecture”
6:51 PM Oct 27th
“@ArchDaily: The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/98A6OHbQ #architecture”
7:32 PM Oct 27th
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The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/vQ3Rmu1O #architecture
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7:37 PM Oct 27th
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/Rh40M9yM #architecture
7:37 PM Oct 27th
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/Rh40M9yM #architecture
7:37 PM Oct 27th
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/Rh40M9yM #architecture
7:37 PM Oct 27th
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/Rh40M9yM #architecture
7:37 PM Oct 27th
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/Rh40M9yM #architecture
7:37 PM Oct 27th
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/Rh40M9yM #architecture
9:12 PM Oct 27th
Under #Awesome | The Worlds First Pop-Up Scent Museum Opens in New York City | http://t.co/OQdAL4qQ via @archdaily
9:24 PM Oct 27th
@dasRupa Scent Museum http://t.co/5dDxSICX
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@dasRupa Scent Museum http://t.co/5dDxSICX
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@dasRupa Scent Museum http://t.co/5dDxSICX
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@dasRupa Scent Museum http://t.co/5dDxSICX
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@dasRupa Scent Museum http://t.co/5dDxSICX
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2:01 AM Oct 28th
RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/HGsDBV5e @archdaily
2:01 AM Oct 28th
RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/HGsDBV5e @archdaily
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RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/HGsDBV5e @archdaily
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RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
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RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
2:04 AM Oct 28th
RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
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RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
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RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
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RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
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RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
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RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
2:05 AM Oct 28th
RT| The Worlds First Pop-Up Scent Museum Opens in New York City: Click here to view the embedded vide… http://t.co/x96R0D5Q @archdaily
2:24 AM Oct 28th
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The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/un6ra1n3
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2:24 AM Oct 28th
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7:10 AM Oct 28th
Het New Yorkse Sensorium: pop-up museum? winkel? storytelling? oordeel zelf: http://t.co/hQIRqfAr
7:20 AM Oct 28th
Gaaf, #tijdelijk pop-up geurmuseum in pakhuis Meatpacking District NY! #in RT @HeijmansNL: Het New Yorkse Sensorium: http://t.co/BBXqygsQ
8:00 AM Oct 28th
Het New Yorkse Sensorium: pop-up museum? winkel? storytelling? oordeel zelf: http://t.co/hQIRqfAr
9:22 AM Oct 28th
The Worlds First Pop-Up Scent Museum Opens in New York City. http://t.co/sBuZFlwP
9:24 AM Oct 28th
The Worlds First Pop-Up Scent Museum Opens in New York City | ArchDaily http://t.co/KtDPVgNE via @archdaily
3:04 PM Oct 28th
The Worlds First Pop-Up Scent Museum Opens in New York City | ArchDaily http://t.co/TyHeZ8xV via @archdaily
4:46 PM Oct 28th
The Sensorium by @thed4d is the world's first pop-up scent museum http://t.co/uNeDSFr9 #olfactoryoverload
8:21 PM Oct 28th
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/PKZNUU6k via @archdaily
9:48 PM Oct 28th
Oh wow. All over that. RT @transceiverfreq: @dasRupa Scent Museum http://t.co/dCM5nrJS
1:48 AM Oct 29th
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10:45 PM Oct 29th
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/aRxnmtmW vía @archdaily
7:19 PM Oct 31st
On list of places to visit: http://t.co/XpFp3Jdo.
10:52 PM Nov 1st
The Worlds First Pop-Up Scent Museum Opens in New York City http://t.co/8yvrpV1j via @archdaily
8:27 PM Nov 2nd
A Ceres piece by Lindsey Adelman was chosen to be part of a select group of design works included in this exhibition! http://t.co/hYag1dYO
4:25 PM Nov 11th
Uma parceria entre a Sephora e a Firmenich: Dá só uma olhada no vídeo, que delícia: http://t.co/Wje3Z2VX
12:27 PM Nov 29th
The Worlds First Pop-Up Scent Museum Opens in New York City | ArchDaily http://t.co/TWtndiNN via @archdaily
6:38 AM May 4th
Smell Workshop folks see this – Pop-Up Scent Museum http://t.co/BXtXnJVi @VictoriaHenshaw @anzrboo via @archdaily