Production and design firm, The Department of the 4th Dimension (The D4D), created the world’s first pop-up scent museum for Sephora & Firmenich. The Sensorium: Lucid Dreams from the Sensory World is an interactive exhibition exploring the emotions and instincts behind scent.
For more information, continue reading after the break.
The Sensorium features two interconnected installations, First Scent and Lucid Dreams. First Scent surrounds visitors by motion picture media, stimulating emotion and memory with images of cutting the grass and a summer vacation on the beach. Lucid Dreams features interactive, high tech flower sculptures that transform suspended images based on the unique sound transmitted by an individuals sniff. All imagery and digital media is inspired by the custom fragrances and master perfumers of Firmenich.
The Sensorium is open to the public until November 27th, 2011. It is located in a warehouse nestled within New York’s Meatpacking District on 414 14th Street between 9th and 10th Ave. Tickets are available through Sephora.
The D4D is a branded content studio, lead by Creative Director Matt Checkowski and Executive Producer Ron Cicero.