2011

Supermarket stores have become the last link in the linear and out of consumer sight “farm to fork” chain. For the new Chedraui Supermarket Store in Santa Fe, Mexico City, Rojkind Arquitectos proposes that folding the chain onto itself and bringing it into view becomes an opportunity for interactive and educational programs, connection to local markets and a place for community. The proposal comes in response to the company’s desire to launch itself into a new direction offering something more that just groceries and goods; it tries to position the brand in a new market segment not considered to date, to help establish the new sustainable direction the company is trying to achieve and to offer a unique experience to it’s consumers while giving a public space back to the city.

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