Imagine yourself standing at a glowing threshold between reality and make believe, watching as mythical creatures dash across trees and into other dimensions. Imagine a world where the glimmer of fairies is reflected on a forest floor illuminated by trees of all colours; a world where a sea of stars transforms into an imaginary wolf, standing sentinel over its fairy tale universe. This enchanted world exists, thanks to the creatives at Moment Factory. In their Foresta Lumina video mapping project, they create a narrative installation set in the mysterious backwoods of Quebec, Canada. Find out how they add a little fantasy to ordinary reality after the break.
Moment Factory: The Latest Architecture and News
In this interview, originally published by Metropolis Magazine as "Q&A: Melissa Weigel of Moment Factory", Leslie Gallery-Dilworth talks with Weigel about the challenges of devising multimedia installations for public spaces, as in their recent installation for the Bradley International Terminal at LAX.
Montreal’s Moment Factory, a new media and entertainment studio, is best known for creating and producing multimedia environments that combine video, lighting, architecture, sound, and special effects. You may have seen their work at Cirque du Soleil, Madonna’s 2012 Superbowl Half Time Show, Disney's E3 booth, or Jay Z's Carnegie Hall debut. Perhaps you were there when they lit up the facade of the Sagrada Familia or Montreal's Quartier des Spectacles district. Or maybe you saw that they were included in Apple's recently launched 30th anniversary timeline.
Moment Factory was the main content provider for the interior concept and media features in the newly opened Bradley International Terminal at LAX, designed by Fentress Architects. It was a large collaboration consisting of several partners, including Mike Rubin with MRA International, Marcela Sardi of Sardi Design, Smart Monkey, Digital Kitchen, and Electrosonic with installation by Daktronics and Planar.
A huge creative and technical challenge was recently undertaken by Moment Factory. They were invited by the City of Barcelona and the City of Montreal to create the first sound and light spectacle to be projected on the complex façade of the Sagrada Familia in Barcelona. This 15 minute-long multimedia show, using video mapping techniques and their X-Agora playback system, was presented within La Mercè Festival in Barcelona this weekend. The inspiration: to realize Antonio Gaudi’s dream. The architect wished for the façade to be full of colors.