Courtesy of KARL LAGERFELD, Sierra Blanca Estates and One Atelier
During the past couple of years, luxury and fashion brands began venturing into architecture. Some built museums, foundations, and cultural organizations while others shaped residential structures that translated their identity into space. Following this same concept, KARL LAGERFELD, along with Spanish Developer Sierra Blanca Estates and the Design and Branding Firm The One Atelier, have developed the fashion house’s first “luxury architectural project”, the Karl Lagerfeld Villas in Marbella, Spain. Designed by The One Atelier, of which Andrea Boschetti is Head of Design, the project has low carbon impact, aligned with the brand’s commitment to the Fashion Pact - a global sustainability initiative that seeks to transform the fashion industry through objectives in climate, biodiversity, and ocean protection.
Asking what is “luxury architecture” and questioning why fashion brands are expanding into architecture, ArchDaily met with Andrea Boschetti to further understand the architect and urban planner’s take on the subject.
The Asociación de Empresarios para la Vivienda de Alta Calidad (DOM3) brings together entrepreneurs and professionals with expertise in various sectors whose objective is to promote actions to preserve and promote the business of design, development and construction of high quality housing in Marbella and its area of influence.
DOM3 believes in the exchange of information, in mutual cooperation and combined action as a vector for the development of the sector and for the Marbella brand of tourism.