
Building off of the success of their crowdfunded BD Bacatá building in Colombia, the real estate group Prodigy Network has announced a plan to bring this same funding method to New York, with an apartment hotel in Manhattan named 17 John.
The project, a glassy rooftop extension to the existing art deco building at 17 John Street, has much in common with Prodigy Network's past projects: the same funding method as their skyscraper in Bogotá as well as the same designer, Winka Dubbeldam, head of the New York practice Archi-Techtonics. Dubbeldam also previously helped them to crowdsource ideas for the future development of Bogotá in the "My Ideal City" project.
However, when applied to the USA, this funding paradigm - which is so promising in Colombia - becomes twisted beyond recognition. Upon close inspection, 17 John more resembles the standard developer's model than anything else - and the claims of ethical superiority begin to melt away.





