The relationship between constraint and design excellence is well established in architectural theory, yet often remains underexplored in discussions of site-specific practices. When architects encounter extreme topography, they face a fundamental choice: transform the landscape to accommodate the building, or modify the building to fit the landscape. The first approach is straightforward and requires the builder to cut, fill, terrace, and build on level ground. This choice, however, carries cascading consequences as any amount of earth moved may destabilize slopes, disrupt drainage, and fracture ecosystems. A growing body of innovative architectural work demonstrates an alternative to earth-moving and retaining walls.

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In today’s globalised, ever-evolving world, the architectural field continues to re-invent itself. Innovation has seen the emergence of new building technologies and new methods of communicating with clients, however, in some ways, a large majority of the architecture industry is still outdated – architects relying on client fees received from projects to run their architecture firms. Perhaps as a consequence of the emergence of start-ups in the technology sector, and the increased competitiveness of the global economy, architects have more recently chosen not to confine themselves to within the world of architecture and use their unique skill-sets and abilities in entrepreneurial ways.

Modern interior living environments’ fine-tuned lightscapes feature a delicate mix of ambient, task, and accent lighting to perfectly balance performance and pleasure. But one area of a home’s visibility that’s still so easily overlooked is the exterior.

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There has been a recent trend to monetize design businesses online. Outside the world of architecture, digital marketing is growing exponentially, and every day more and more companies are taking advantage of the benefits that come from curating an online presence.

The traditional architectural business model is largely dominated by the fees associated with design and construction. The actual structure of the billing is perhaps another argument to have all on its own, but relying on this type of income has been (and likely will continue to be) an efficient and successful model for the majority in the design industry. But what if there was another market to leverage to supply your design business with passive, additional income?

There has long been an understandable stigma associated with spec-house plan sets. Most spec plans lack any response to site, personalization, and even quality design. There is a relatively saturated market for these spec-type plan sets, but the untapped potential lies in this model's intersection with architectural practice.

Here are three ways you can begin to reverse the stigma associated with selling plan sets online while providing your design business with an additional revenue stream.

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Videos

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