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How to Use Downloadable Plan Sets to Attract New Clients (Without the "Cookie Cutter" Stigma)

08:00 - 21 June, 2018
How to Use Downloadable Plan Sets to Attract New Clients (Without the "Cookie Cutter" Stigma), Creative commons
Creative commons

There has been a recent trend to monetize design businesses online. Outside the world of architecture, digital marketing is growing exponentially, and every day more and more companies are taking advantage of the benefits that come from curating an online presence.

The traditional architectural business model is largely dominated by the fees associated with design and construction. The actual structure of the billing is perhaps another argument to have all on its own, but relying on this type of income has been (and likely will continue to be) an efficient and successful model for the majority in the design industry. But what if there was another market to leverage to supply your design business with passive, additional income?

There has long been an understandable stigma associated with spec-house plan sets. Most spec plans lack any response to site, personalization, and even quality design. There is a relatively saturated market for these spec-type plan sets, but the untapped potential lies in this model's intersection with architectural practice.

Here are three ways you can begin to reverse the stigma associated with selling plan sets online while providing your design business with an additional revenue stream.

House over the Water / Elliott + Elliott Architecture

17:00 - 20 February, 2018
House over the Water / Elliott + Elliott Architecture, © Trent Bell
© Trent Bell

© Trent Bell © Trent Bell © Trent Bell © Trent Bell + 27

Long Studio / 30X40 Design Workshop

09:00 - 6 August, 2017
Long Studio / 30X40 Design Workshop, © Trent Bell
© Trent Bell

© Trent Bell © Trent Bell © Trent Bell © Trent Bell + 13

Lily Pond House / Theodore + Theodore Architects

13:00 - 11 July, 2016
Lily Pond House  / Theodore + Theodore Architects, © Trent Bell
© Trent Bell

© Trent Bell © Trent Bell © Trent Bell © Trent Bell + 16

Cousins River Residence / GO Logic

13:00 - 9 May, 2016
Cousins River Residence / GO Logic, © Trent Bell
© Trent Bell

© Trent Bell © Trent Bell © Trent Bell © Trent Bell + 16

  • Architects

  • Location

    Freeport, United States
  • Category

  • Principal

    Matthew O’Malia
  • Area

    1600.0 ft2
  • Project Year

    2014
  • Photographs

Little House on the Ferry / GO Logic

11:00 - 25 January, 2016
Little House on the Ferry / GO Logic, © Trent Bell
© Trent Bell

© Trent Bell © Trent Bell © Trent Bell © Trent Bell + 15

  • Architects

  • Location

    Vinalhaven, United States
  • Category

  • Design Team

    Matthew O’Malia, RA, Principal, Riley Pratt, Project Architect
  • General Contractor

    C W Conway and Sons, Vinalhaven, Maine Engineering: Bensonwood
  • Area

    890.0 ft2
  • Project Year

    2014
  • Photographs

Warren Woods Passive House / GO Logic

01:00 - 23 January, 2015
Warren Woods Passive House / GO Logic, © Trent Bell
© Trent Bell

© Trent Bell © Trent Bell © Trent Bell © Trent Bell + 13

  • Architects

  • Location

    Belfast, United States
  • Category

  • Design Team

    Matthew O’Malia, RA, Principal, Timothy Lock, RA, Project Architect, Riley Pratt
  • Project Year

    2014
  • Photographs