Led by Jacques Herzog (born 19 April 1950) and Pierre de Meuron (born 8 May 1950), most descriptions of Herzog & de Meuron projects are almost paradoxical: in one paragraph they will be praised for their dedication to tradition and vernacular forms, in the next for their thoroughly modern innovation. However, in the hands of Herzog & de Meuron this is no paradox, as the internationally renowned architectural duo combine tradition and innovation in such a way that the two elements actually enhance each other.
London’s Bankside Power Station stood disused from 1981 until 2000, when it opened to the public as The Tate Modern. Swiss architects Herzog & de Meuron approached the conversion with a relatively light hand, creating a contemporary public space without diminishing the building's historical presence. The impressive cultural icon has since become the most visited museum of modern art in the world, revitalizing its formerly sequestered, industrial neighborhood.