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At the end of 2014, we had the opportunity to catch up with Xiaodu Liu, one of the three founding partners of Chinese firm URBANUS. Telling us about the role of architects in today's society - especially in China - he discusses how the creativity which URBANUS is known for plays a part in the business of their practice: "Innovation is actually everything for URBANUS, because the firm is doing projects for very challenging jobs. That's the only way we do marketing; we have to do something creative, otherwise we don't have any marketing tools to get something more conventional... we push ourselves to the limit."

Connected to this, he sees intellectual exchange as the foundation of their success, a mechanism that has allowed them to eschew more traditional marketing: "We have some people similar to us, that are well connected, people understand our work and support our work and they like us. Then we have that network and people refer to us and they actually bring jobs to us... networking is more like in the academic level - a more intellectual exchange."

Watch the full interview above and check out our past coverage of URBANUS below.

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