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Unreal Visualizations: 3 Pros and 3 Cons of Rendering with a Video Game Engine

In recent years, we've reached a point where visualizations have become all-prevalent in the architectural profession. Whether we like it or not, stylized imagery is seen as a commodity, and ultimately, renderings win competitions and commissions. Architects have become enamored with beautiful renderings because clients understand pictures better than plans, and yet, the tools used to produce these glitzy images are changing faster than our industry can keep up. But with technology constantly evolving, we may face a new wave of visualization techniques, as the same render engines used to produce the tantalizingly realistic visuals in movies and video games are, for the first time, easily within our reach.

The lines across industries are blurring and companies behind the rendering engines for the most popular video games are now marketing their software directly to architects. This year, the original developers of the game Gears of War have made their proprietary rendering software Unreal Engine 4 free to architects, and many other video game render engines are available for less than the cost of those used by architects. Founder Tim Sweeney believes that the world of visualization is changing, telling The Verge "We’re realizing now that Unreal Engine 4 is a common language between all these common fields." Creating a common language between the presently disparate fields of architecture, film, and video games, for example, suggests that the industries themselves may begin to hybridize and learn from one another. For instance, video game developers may look to architects to understand how to construct 3D buildings, while architects may learn from the navigable virtual environment of video games in order to discover new means of representation. Add to this the fact that these software packages are capable of producing lifelike animated walkthroughs and we are left wondering, why is this not an industry standard? Read on after the break for the pros and cons of being an early adopter.

Happy 25th Birthday Photoshop; Architecture Wouldn't be the Same Without You

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This past week, Adobe Photoshop turned 25 years old. That’s right: at an age where us mere mortals are often still embarrassingly reliant on our parents, Photoshop is taking the opportunity to look back on how it became one of the world’s most ubiquitous pieces of software, and how in just a quarter-century it has transformed our very conceptions of beauty and even reality itself.

Of course, to the general public Photoshop is probably best-known for the role it has played in the fashion and advertising industries. Serving up heavily processed, idealized images of anatomically dubious models, its effect in our wider culture is well-known, but Photoshop has had its impact on the architecture profession as well. Join us after the break as we look at 25 years of Photoshop in architecture.

Ask Arup: What Are the Best Ways to Use 3ds Max in Visualizations?

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This article originally appeared on Arup Connect as "Ask Arup: Visualization Edition."

For our latest round of Ask Arup, ArchDaily reader Biserat Yesflgn requested tips for visualization software 3ds Max (formerly known as 3D Studio Max). We spoke to New York-based Arup visualization specialist Anthony Cortez to find out how he uses the program, what skills prospective visualization artists need, and how the field is evolving.