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Every day we spend quite some time visiting architect’s websites (maybe even yours!) to be up to date with new and ongoing projects.
It’s a very fun part of our job, especially when websites have a good design and usability. However from time to time we stumble upon websites that are very difficult to browse, or present projects in a way that you can’t even understand them.
You know that we as architects have the ability to design “from a spoon to a city”, and a website should be among those things we can (and should) design, especially when it is one of our most important marketing tools. I’m not saying that you should learn HTML and code your own website, but as we know from our work, an informed client is a good client. Therefore, having a good idea on what your website should offer to its visitors can help you relate with the person you hire to maintain it, the same way we love when a client has a clear idea on how they want their building to be… and not asking for a “green roof” just because they read it in some random magazine.
Below you will find a few tips that can help you on this process. I’m very confident that some of you may already know about some of them, and it’d be great if you could share your comments based on your experience.