OVERCOAT Tokyo Store / Atelier Write

OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Kitchen, Table, Beam, ChairOVERCOAT Tokyo Store / Atelier Write - Interior Photography, ClosetOVERCOAT Tokyo Store / Atelier Write - Interior Photography, Closet, BeamOVERCOAT Tokyo Store / Atelier Write - Interior Photography, Kitchen, Table, Windows, Chair, BeamOVERCOAT Tokyo Store / Atelier Write - More Images+ 20

  • Architects: Atelier Write
  • Area Area of this architecture project Area:  75
  • Year Completion year of this architecture project Year:  2023
  • Photographs
    Photographs:Kenta Hasegawa
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  ENDO Lighting Corporation, ITC, Ishinomaki Laboratory, Karimoku New Standard, Kvadrat, Magis, Negurosu Denko, SANKO METAL INDUSTRIAL CO.LTD
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OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Kitchen, Table, Beam, Chair
© Kenta Hasegawa

Text description provided by the architects. This is the project for the Japan base of OVERCOAT, a fashion brand from New York. The studio was required to connect the base in New York with the base in Japan that supports the brand’s products, and also to have the first directly managed store there.

OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Shelving, Windows, Beam
© Kenta Hasegawa
OVERCOAT Tokyo Store / Atelier Write - Image 22 of 25
Plan - Site
OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Closet
© Kenta Hasegawa
OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Closet
© Kenta Hasegawa

The brand’s designer, Mr. Ryuhei Oomaru, is a highly regarded pattern maker who provides consulting services to top brands in New York and abroad to materialize their designs. I thought that being able to peek into the site of a brand that takes clothes-making so important would be an unparalleled experience for customers. Therefore, I decided not to create a commercial impression, but to create an improvisational space that makes the most of the existing one.

OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Kitchen, Table, Windows, Chair, Beam
© Kenta Hasegawa
OVERCOAT Tokyo Store / Atelier Write - Image 24 of 25
Sections
OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Closet, Table
© Kenta Hasegawa

Firstly, the steel base of the existing ceiling was reinforced with high-strength joint hardware and reused. It can be used functionally as a place to hang stock and samples, as a hanging place for hanger bars, and as a place-to-place corrugated plate to hold fabrics. The interior was polished to take advantage of the texture of the existing concrete frame without installing new floors, walls, and ceilings. The stock room and the fitting room are partitioned off by wires strung between the frames and fabrics hung from them.

OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Closet
© Kenta Hasegawa
OVERCOAT Tokyo Store / Atelier Write - Image 23 of 25
Plan

 Inspired by the way clothes are made by pinching fabric to create folds, double clips were used for the hooks. The sides of the cutting table have aluminum angle guides that allow ready-made container boxes to be taken in and out individually, making them look distinctive while functionally containing a large number of secondary materials.

OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Windows, Beam, Steel
© Kenta Hasegawa
OVERCOAT Tokyo Store / Atelier Write - Image 25 of 25
Isometric View
OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Windows
© Kenta Hasegawa

Here, customers can “visit the studio, hear directly from the creator, and buy clothes. We aimed to create a place where people can feel the brand transparently and without boundaries.

OVERCOAT Tokyo Store / Atelier Write - Interior Photography, Closet, Beam
© Kenta Hasegawa

Project gallery

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Project location

Address:Minamiaoyama, Minato City, Tokyo 107-0062, Japan

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "OVERCOAT Tokyo Store / Atelier Write" 16 Mar 2023. ArchDaily. Accessed . <https://www.archdaily.com/997876/overcoat-tokyo-store-atelier-write> ISSN 0719-8884

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