![Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography](https://images.adsttc.com/media/images/61d4/ee57/23d7/e813/6a89/1f6f/newsletter/jakobmacfarlane-ur-03b.jpg?1641344669)
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Architects: Jakob + Macfarlane Architects
- Area: 1200 m²
- Year: 2021
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Photographs:Peter Dixie
![Urban Revivo Store / Jakob + Macfarlane Architects - Exterior Photography, Facade](https://images.adsttc.com/media/images/61d4/ee54/23d7/e813/6a89/1f6e/newsletter/jakobmacfarlane-ur-02b.jpg?1641344620)
Text description provided by the architects. Located in a vibrant fashion shopping area of Shanghai, this project was imagined as an urban theatre.
![Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Closet](https://images.adsttc.com/media/images/61d4/ee57/23d7/e813/6a89/1f70/newsletter/jakobmacfarlane-ur-02c.jpg?1641344670)
The design concept stems from the idea of a flexible space opening up to create a big volume that brings to mind a theatre or a train station. It was intended as a spectacular showcase of public life, and notably of urban fashion.
![Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Kitchen](https://images.adsttc.com/media/images/61d4/ee5e/23d7/e813/6a89/1f75/newsletter/jakobmacfarlane-ur-13b.jpg?1641344794)
With its long storefront facing a major boulevard and a narrower facade looking onto a side street, the project offers two different visual experiences: A dazzling frontal view reveals the multi-layered interior, while the side facade hints at the coveted views from a theatre backstage.
![Urban Revivo Store / Jakob + Macfarlane Architects - Image 18 of 18](https://images.adsttc.com/media/images/61d4/ee5e/336e/280f/fdcd/5418/medium_jpg/jmf-urban-theatre-axonometric.jpg?1641344728)
![Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Column, Beam](https://images.adsttc.com/media/images/61d4/ee5a/336e/280f/fdcd/5412/medium_jpg/jakobmacfarlane-ur-04b.jpg?1641344674)
Like an interior street, the ground floor runs along the boulevard and is equally suited for hosting fashion shows and displaying merchandise. A repeating structural module creates unique settings within the larger space of the store. Parts of these modules reach outside, jutting out from the facade.
![Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Kitchen](https://images.adsttc.com/media/images/61d4/ee57/23d7/e813/6a89/1f72/newsletter/jakobmacfarlane-ur-07b.jpg?1641344670)
![Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography](https://images.adsttc.com/media/images/61d4/ee5e/336e/280f/fdcd/5417/newsletter/jakobmacfarlane-ur-10b.jpg?1641344814)
Functionally, the modules act as a unifying framework that integrates everything from staircases to changing rooms and from countertops to merchandise displays. Metaphorically, we see it as the skeleton for a new fashion body – sophisticated and poetic.
![Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Kitchen](https://images.adsttc.com/media/images/61d4/ee54/336e/280f/fdcd/540f/newsletter/jakobmacfarlane-ur-01c.jpg?1641344668)