Urban Revivo Store / Jakob + Macfarlane Architects

Urban Revivo Store / Jakob + Macfarlane Architects
Shanghai, China
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Urban Revivo Store / Jakob + Macfarlane Architects - Exterior Photography, Facade, Windows
© Peter Dixie

Text description provided by the architects. Located in a vibrant fashion shopping area of Shanghai, this project was imagined as an urban theatre.

Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Closet
© Peter Dixie

The design concept stems from the idea of a flexible space opening up to create a big volume that brings to mind a theatre or a train station. It was intended as a spectacular showcase of public life, and notably of urban fashion.

Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Kitchen
© Peter Dixie

With its long storefront facing a major boulevard and a narrower facade looking onto a side street, the project offers two different visual experiences: A dazzling frontal view reveals the multi-layered interior, while the side facade hints at the coveted views from a theatre backstage.

Urban Revivo Store / Jakob + Macfarlane Architects - Image 18 of 18
Axo
Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Column, Beam
© Peter Dixie

Like an interior street, the ground floor runs along the boulevard and is equally suited for hosting fashion shows and displaying merchandise. A repeating structural module creates unique settings within the larger space of the store. Parts of these modules reach outside, jutting out from the facade.

Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Kitchen
© Peter Dixie
Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography
© Peter Dixie

Functionally, the modules act as a unifying framework that integrates everything from staircases to changing rooms and from countertops to merchandise displays. Metaphorically, we see it as the skeleton for a new fashion body – sophisticated and poetic.

Urban Revivo Store / Jakob + Macfarlane Architects - Interior Photography, Kitchen
© Peter Dixie

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Project location

Address:Shanghai, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Urban Revivo Store / Jakob + Macfarlane Architects" 08 Jan 2022. ArchDaily. Accessed . <https://www.archdaily.com/974595/urban-revivo-store-jakob-plus-macfarlane-architects> ISSN 0719-8884

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