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Mongyudowondo Tower / UnSangDong Architects

Mongyudowondo Tower / UnSangDong Architects

Mongyudowondo Tower  / UnSangDong Architects - Exterior Photography, Facade, CityscapeMongyudowondo Tower  / UnSangDong Architects - Interior PhotographyMongyudowondo Tower  / UnSangDong Architects - Interior Photography, Arch, ArcadeMongyudowondo Tower  / UnSangDong Architects - Exterior Photography+ 36

  • Lead Architects : Jang Yoon Gyoo , Shin Chang Hoon
  • Design Team : Bongkyun Kim, Minseung Moon, Huijin Lee, Minkyun Kim, Taekmin Kim, Inhu Lim, Yeseul Jeon, Minji Sohn, Yuyeong Hwang
  • Interior Team : USD Design Group, Hwayeong Shin / Jeongsu Kim
  • Site Area : 467.50sm
  • Building Area : 276.39sm
  • Building To Land Ratio : 59.12%
  • Gross Floor Ratio : 799.60%
  • Height : 65.97m (14F)
  • Structure : Reinforced Concrete
  • Exterior Finish Material : Ceramic panel, ALsheetpanel, Low-E glass
  • City : Gangnam-gu
  • Country : South Korea
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Mongyudowondo Tower  / UnSangDong Architects - Exterior Photography, Facade
© Sergio Pirrone

Text description provided by the architects. Lie Sang Bong is Korea's leading fashion designer who creates contemporary styles reflecting traditional Korean and oriental aesthetics. His work is famous for getting a motif and inspiration from the Korean alphabet, Hangeul. He does shows in New York Fashion Week and Paris Fashion Week. Unsangdong and Lie Sang Bong have been discussing collaboration for several years as they share the vision that “fashion is architecture and architecture is fashion”. They both believe there is not a clear division among different sectors when it comes to forming a lifestyle.  

Mongyudowondo Tower  / UnSangDong Architects - Exterior Photography, Windows, Facade
© Sergio Pirrone
Mongyudowondo Tower  / UnSangDong Architects - Image 26 of 36
Plan - 9th to 13th floor
Mongyudowondo Tower  / UnSangDong Architects - Interior Photography, Arch, Arcade
© Jaeyoun, Kim

Lie Sang Bong Tower is a new icon to Cheongdam-dong, which is a posh Gangnam area in Seoul. The building is right next to luxury clothing brand Shinsegae International’s HQ designed by Olson Kundig. Unsangdong was conscious that this is a rare flagship store by a Korean designer in an area, which is packed with foreign high-end fashion stores from House of Dior Boutique by Christian de Portzamparc and Peter Marino to Givenchy HQ designed by Piuarch. The building needed to express the originality of Lie Sang Bong, a designer who’s famous for bringing traditional Korean components to his contemporary style.

Mongyudowondo Tower  / UnSangDong Architects - Interior Photography, Bedroom, Arch
© Jaeyoun, Kim
Mongyudowondo Tower  / UnSangDong Architects - Image 30 of 36
Section
Mongyudowondo Tower  / UnSangDong Architects - Interior Photography, Windows, Column
© Sergio Pirrone
Mongyudowondo Tower  / UnSangDong Architects - Exterior Photography, Windows, Facade
© Sergio Pirrone

Unsangdong’s principal Yoongyoo Jang says, “We aim to build Khora which exists between the real world and imaginary world. It connects the city and nature. It connects history and the future. We wanted to say ‘no’ to the normal skin(façade) of the building. Instead, we wanted to map the oriental landscape of mountains and rivers. To be precise, a famous landscape painting from the year 1447 in Korea (Joseon Dynasty), based on the prince’s dream about Shangri-la drawn by a renowned painter. Similar to how the painting visualized the dream, we wanted to transform various types of abstract figures onto the skin (façade) of the building by combining them with an imaginary shape.

Mongyudowondo Tower  / UnSangDong Architects - Interior Photography
© Jaeyoun, Kim

By breaking up and modifying coordinates that represent modernism, we discovered new space and structures which were hidden in typical rectangular coordinates. Curved and framed cross-section façade create ambiguous boundaries and gaps. It looks empty but it’s not empty. It creates spacing where everything is allowed to be born and continues to exist from transient sensual world to mortal form.”

Mongyudowondo Tower  / UnSangDong Architects - Image 31 of 36
South and East elevation
Mongyudowondo Tower  / UnSangDong Architects - Exterior Photography, Facade, Cityscape
© Jaeyoun, Kim

Lie Sang Bong creates his own style by combining traditional Korean aesthetics with western style. Lie liked Unsangdong’s design which reinterpreted a traditional Korean painting. Both Lie and Unsangdong appreciate the curve, which shows respect to nature, which was dominant in Korean tradition. Lie Sang Bong Tower houses Lie’s showroom and studio from the ground floor to the 2nd floor. 4 to 8th floors are office space to rent and premium residence space (9th-13th floor). The top two floors (14th-15th) are devoted to cultural space managed by Lie Sang Bong as a gathering place and will be widely open for fashion and creative people. Unsangdong is discussing various cultural programs with Lie.   

Mongyudowondo Tower  / UnSangDong Architects - Exterior Photography, Facade, Cityscape
© Sergio Pirrone

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Project location

Address:97-6, Cheongdam-dong ,Gangnam-gu, Seoul, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Mongyudowondo Tower / UnSangDong Architects" 21 Jul 2021. ArchDaily. Accessed . <https://www.archdaily.com/965427/mongyudowondo-tower-usd-space> ISSN 0719-8884
© Sergio Pirrone

建筑立面上的山水之作,Mongyudowondo 大厦 / UnSangDong Architects

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