XYTS Shop / WGNB

XYTS Shop / WGNB - Interior PhotographyXYTS Shop / WGNB - Interior Photography, ChairXYTS Shop / WGNB - Interior PhotographyXYTS Shop / WGNB - Interior PhotographyXYTS Shop / WGNB - More Images+ 22

  • Architects: WGNB
  • Year Completion year of this architecture project Year:  2020
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XYTS Shop / WGNB - Interior Photography
Courtesy of WGNB

Text description provided by the architects. XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul.

XYTS Shop / WGNB - Interior Photography
Courtesy of WGNB
XYTS Shop / WGNB - Image 26 of 27
Diagram 01
XYTS Shop / WGNB - Interior Photography, Chair
Courtesy of WGNB

Our design for XYTS began with a spatial concept of “molding cocoon”. A simple geometric form undergoes through a molding frame, resulting an unexpected result. We treated each of the original form, the molding frame and the result as spatial objets that products are displayed within.

XYTS Shop / WGNB - Interior Photography
Courtesy of WGNB

The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. Lastly, the outcome objet are developed into a pavilion structure resembling a cocoon, which greets customers into the store with sales items displayed within.

XYTS Shop / WGNB - Interior Photography
Courtesy of WGNB
XYTS Shop / WGNB - Image 27 of 27
Diagram 02
XYTS Shop / WGNB - Interior Photography, Closet
Courtesy of WGNB

During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.

XYTS Shop / WGNB - Interior Photography, Brick
Courtesy of WGNB

Project gallery

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Project location

Address:442 Dosan-daero, Cheongdam-dong, Gangnam-gu, Seoul, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "XYTS Shop / WGNB" 19 Mar 2021. ArchDaily. Accessed . <https://www.archdaily.com/958859/xyts-wgnb> ISSN 0719-8884

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