We are currently in Beta version and updating this search on a regular basis. We’d love to hear your feedback here.

XYTS Shop / WGNB

XYTS Shop / WGNB

Courtesy of WGNBCourtesy of WGNBCourtesy of WGNBCourtesy of WGNB+ 27

  • Architects: WGNB
  • Year Completion year of this architecture project Year :  2020
More SpecsLess Specs
Courtesy of WGNB
Courtesy of WGNB

Text description provided by the architects. XYTS is a fashion select shop, showcasing over 100 brands in Gangnam, Seoul.

Courtesy of WGNB
Courtesy of WGNB
Diagram 01
Diagram 01
Courtesy of WGNB
Courtesy of WGNB

Our design for XYTS began with a spatial concept of “molding cocoon”. A simple geometric form undergoes through a molding frame, resulting an unexpected result. We treated each of the original form, the molding frame and the result as spatial objets that products are displayed within.

Courtesy of WGNB
Courtesy of WGNB

The original form became a monumental background of a lounge, and the molding frame and what came out from the frame shares an iconic color, orange, to illustrate the process of “molding cocoon”. Lastly, the outcome objet are developed into a pavilion structure resembling a cocoon, which greets customers into the store with sales items displayed within.

Courtesy of WGNB
Courtesy of WGNB
Diagram 02
Diagram 02
Courtesy of WGNB
Courtesy of WGNB

During the project, we collaborated with a Seoul-based acrylic artist and designer, Rahee Yoon, in fabricating translucent acrylic furniture that embodies the concept color of the store.

Courtesy of WGNB
Courtesy of WGNB

Project gallery

See allShow less

Project location

Address:442 Dosan-daero, Cheongdam-dong, Gangnam-gu, Seoul, South Korea

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "XYTS Shop / WGNB" 19 Mar 2021. ArchDaily. Accessed . <https://www.archdaily.com/958859/xyts-wgnb> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.