Café KUO’S & KUO’S Showroom / STUDIO IMA

Café KUO’S & KUO’S Showroom  / STUDIO IMA - Interior Photography, Kitchen, Facade, ConcreteCafé KUO’S & KUO’S Showroom  / STUDIO IMA - Interior Photography, Dining room, ChairCafé KUO’S & KUO’S Showroom  / STUDIO IMA - Interior PhotographyCafé KUO’S & KUO’S Showroom  / STUDIO IMA - Interior PhotographyCafé KUO’S & KUO’S Showroom  / STUDIO IMA - More Images+ 17

  • Architects: STUDIO IMA
  • Area Area of this architecture project Area:  396
  • Year Completion year of this architecture project Year:  2020
  • Photographs
    Photographs:Yong Joon-Choi
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Louis Poulsen, Dcrete, Miicon, TERRACO, Valdama, nomon
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Café KUO’S & KUO’S Showroom  / STUDIO IMA - Interior Photography, Kitchen, Facade, Concrete
© Yong Joon-Choi

She is always in a dream

As you can see in the design slogan, Café KUO’S has been planned from the beginning to touch women’s hearts. It represents one of the marketing strategies called Sense marketing, and includes the experience with the value, impression, and resonance provided by the space. The design of Café KUO’S started with minimalism.

Café KUO’S & KUO’S Showroom  / STUDIO IMA - Interior Photography, Dining room, Chair
© Yong Joon-Choi

Since various functions as the showroom-type cafe had to be demonstrated, the large space given first was divided according to needs, and only a square space was left in the middle. The interior space, which can be seen straight from the outside, may be simple, but we would like people coming to this space to take a natural look around, stay, and concentrate. 

Café KUO’S & KUO’S Showroom  / STUDIO IMA - Interior Photography
© Yong Joon-Choi
Café KUO’S & KUO’S Showroom  / STUDIO IMA - Image 18 of 22
Plan
Café KUO’S & KUO’S Showroom  / STUDIO IMA - Interior Photography
© Yong Joon-Choi

We developed the design with a constant repetitive rhythm by moderating excessive design expression and creating certain patterns with lines and planes to maintain order. It seems like you can see the whole at a look, but we aim to provide an experience where you can feel and enjoy a new space whenever you change your seat. Moreover, we hope that customers staying at the cafe can recognize their moods, faces, and behaviors that change in the space and feel the value of the 'place’ to stay once again. Café KUO’S pursues a more realistic minimalism and focuses on the spots further where simple lines and planes in the space meet. It is because there must be a reason for the inevitable meeting of the lines while finishing.

Café KUO’S & KUO’S Showroom  / STUDIO IMA - Interior Photography, Living Room, Chair
© Yong Joon-Choi

And one more thing is that we reject spaces that are just pretty and not warm. The warmth that space has is always generated in relations with people, and what IMA's projects are primarily addressing is relationships. Although the things that consist of the space are simple, the space get filled with the movements and sounds of people in harmony, by feeling blank areas and taking their time to perceive and look around the space. We believe that Dosan Park Café KUO’S will be a space that adapts to the change of seasons and culture, creates its own color, and welcomes people comfortably.

Café KUO’S & KUO’S Showroom  / STUDIO IMA - Interior Photography
© Yong Joon-Choi

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Project location

Address:Dosan-daero, Gangnam-gu, Seoul, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Café KUO’S & KUO’S Showroom / STUDIO IMA" 22 Dec 2020. ArchDaily. Accessed . <https://www.archdaily.com/953879/cafe-kuos-and-kuos-showroom-studio-ima> ISSN 0719-8884

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