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Upperhouse Namsan Exhibit Hall “Only Invited” / STRX Architects

Upperhouse Namsan Exhibit Hall “Only Invited” / STRX Architects
© Jang Mi
© Jang Mi

© Jang Mi© Jang Mi© Jang Mi© Jang Mi+ 26

  • Architect In Charge:STRX Architects
  • Design Team:STRX Architects, domindoffice
  • Clients:Shinwon Construction, AETAS REAL ESTATE
  • Engineering And Construction:STRX Partners
  • Consultants:you&us, THE EDIT, BeSPOKE
  • Hardware System Collaborators:GV International
  • City:Yongsan-gu
  • Country:South Korea
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© Jang Mi
© Jang Mi

Text description provided by the architects. The Upperhouse Exhibit Hall equally creates the spatial concept that STRX hopes to provide to our clients through upcoming Upperhouse Namsan. STRX recognizes this place as a drawing room for “only invited” Upperhouse people. Through this Exhibit Hall, some of the clients already contracted the Upperhouse Namsan even without any information about the floorplans and arrangement plan. As Upperhouse Cheongdam involves a vast Cheongdam Park view, Upperhouse Namsan will have a Han-river and about 1,025,000㎡ of mountain Namsan as its natural landscape.

© Jang Mi
© Jang Mi
© Jang Mi
© Jang Mi
Floor Plan
Floor Plan
© Jang Mi
© Jang Mi

We have been inspired by the mid-century European landlord’s fortress gate when it comes to the main gate. The neon sign is designed as if the space has been there since long time ago, which again links to the Upperhouse philosophy focusing on “Timeless Beauty.” In this wide space, we only invite one client team at a time so that the invited client can feel the exclusivity which is the main consideration of the brand Upperhouse.

© Jang Mi
© Jang Mi

After opening the main gate and before entering the space, there is a clean lobby where our staff welcomes the invited client. Opening this wide door, the client can observe the vast landscaping and a long catwalk path. The Exhibit Hall has massive landscaping that brings up the image of mountain Namsan. Since both two gates are narrow for the machines to enter, there was no other way to carry those million rocks and grasses than doing all manually one by one.

© Jang Mi
© Jang Mi
Concept Drawing 02
Concept Drawing 02
© Jang Mi
© Jang Mi

Despite of the hard work, we put our best to emphasize the landscaping to stress out that it is a rare phenomenon to build a residential on top of the mountain along the Namsan tower in Hannam Itaewon-dong. In between stones, stream murmurs as same as the one in mountain Namsan. On the ceiling, we installed classic chandeliers that light up the area more delicately.

© Jang Mi
© Jang Mi

Walking down the catwalk path toward the end, there is a luxurious living space with a bench and a dining table where client can observe the Seoul city view through the window. This exceptional condition has not existed until now and won’t appear from now in Seoul city, so STRX is confident to claim that our fifth Upperhouse is a one and only residential of South Korea.

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Project location

Address:272 Sowol-ro, Itaewon-dong, Yongsan-gu, Seoul, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Upperhouse Namsan Exhibit Hall “Only Invited” / STRX Architects" 24 Aug 2020. ArchDaily. Accessed . <https://www.archdaily.com/946063/upperhouse-namsan-exhibit-hall-only-invited-strx-architects> ISSN 0719-8884
© Jang Mi

“非请勿入”, Upperhouse南山店展厅设计 / STRX Architects

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