Measuring the Fallout of COVID-19 for the Design Industry

Measuring the Fallout of COVID-19 for the Design Industry

At ThinkLab, our passion lies at the intersection of specification and design, where we use research to improve communications between designers and manufacturers. Today, that research is helping companies within the interiors industry make critical business decisions as we face economic uncertainty. Here, we share some recent data and insights from our Industry Impact Survey—an ongoing research initiative that we invite you to participate in.

The major impacts on the U.S. economy as a result of COVID-19 began in March 2020. Over six weeks of research between March and May, with 1,392 data points, here’s what we found:

From a vertical market perspective, workplace projects are on hold, with lots of discussions about rightsizing i n the wake of COVID-19 (especially in the tech sector). Yet across other verticals, we see a mixed bag of growth and pause, with a continuation of undertakings already in progress and a stoppage of ones in the planning phase. Many initiatives in the retail, oil, airline, consulting, hospitality (restaurants), creative, nonurgent health care, multi-family, and financial sectors are on hold, while residential, civil, government, and education projects are generally moving forward. Emergency health-care projects are ramping up at this time.

We’ve been sharing insights on a regular basis with the participants in our surveys, and the feedback on this type of data was tremendous. However, our respondents asked for more detail, so we segmented the research by audience, geography, and company and market size.

We’ve summarized the highlights below, but for graphical representation of the data and more specific metrics you can join the impact survey and get the results delivered to you.

Audience

Overall, we know that projects at the manufacturer level typically lag behind A&D firm activity. For example, throughout this study, the proportion of manufacturers saying that bid activity has stopped completely has never exceeded 4 percent. Meanwhile, this proportion has never gone below 20 percent for A&D firms.

The first week of measurement did not show drastic cancellation of projects, but the percentage of projects canceled gradually crept up until week 5 in the study and reflected some optimism in week 6. However, the amount of bid activity that was stopped or nearly stopped increased week by week, as did the measure of bids “continuing as usual.”

BID ACTIVITY: The picture isn’t promising on this front, with an increasing number of respondents reporting that bid activity has stopped or nearly stopped. Courtesy ThinkLab
BID ACTIVITY: The picture isn’t promising on this front, with an increasing number of respondents reporting that bid activity has stopped or nearly stopped. Courtesy ThinkLab

Company Size

Overall, the immediate impact has been most profound on small businesses in the design industry.

Companies with 50 or fewer employees reacted faster (or were hit harder) than large companies when it came to pay cuts and furloughs. They were also more likely to have projects put on hold in the early days of measuring and were significantly less likely to have rated bid activity as “average.” Lastly, these companies with 50 or fewer employees were also significantly more likely to say that bid activity had stopped entirely.

EMPLOYMENT AT A&D FIRMS: Most firms seem to have slowed down on furloughs or layoffs, with smaller practices starting to leverage government assistance. Courtesy ThinkLab
EMPLOYMENT AT A&D FIRMS: Most firms seem to have slowed down on furloughs or layoffs, with smaller practices starting to leverage government assistance. Courtesy ThinkLab

Geography and Market Size

Overall, we know that COVID-19 has affected primary markets more severely, especially major metropolitan areas like New York City. In general, companies in the eastern half of the United States have been more likely to put projects on hold or cancel them altogether.

Bid activity on the East and West Coasts has been generally more negatively affected than in the Central region, with more than 60 percent of respondents suggesting bid activity has been “slow or stopped” over multiple weeks.

When looking at market size, unsurprisingly, companies in primary markets have been more likely to cancel projects than those in secondary or tertiary markets.

PROJECT HEALTH: Over the six weeks studied, A&D firms saw a steady increase in the number of projects that have been canceled or put on hold. However, data collected in early May showed some promising signs. Courtesy ThinkLab
PROJECT HEALTH: Over the six weeks studied, A&D firms saw a steady increase in the number of projects that have been canceled or put on hold. However, data collected in early May showed some promising signs. Courtesy ThinkLab

If this research has shown us anything, it’s the power of data. The intent is to use this research to help build future business strategies after the un-pause. We’ve even created a subsequent series of Moving Forward Workshops to help manufacturers in the industry do just that. We invite you to visit our website to learn more about this data-driven way of thinking. And don’t forget to take the impact survey every week, so you can get results like these delivered straight to your inbox.

This article was originally published on Metropolismag.com.

We invite you to check out ArchDaily's coverage related to COVID-19, read our tips and articles on Productivity When Working from Home and learn about technical recommendations for Healthy Design in your future projects. Also, remember to review the latest advice and information on COVID-19 from the World Health Organization (WHO) website.

About this author
Cite: Amanda Schneider. "Measuring the Fallout of COVID-19 for the Design Industry" 10 Jun 2020. ArchDaily. Accessed . <https://www.archdaily.com/941263/measuring-the-fallout-of-covid-19-for-the-design-industry> ISSN 0719-8884

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