All
Projects
Products
Events
Competitions

Gallery Gif / MIYAO

Gallery Gif / MIYAO

© Alexander Khom © Alexander Khom © Alexander Khom © Alexander Khom + 16

Vladivostok, Russia
  • Architects: MIYAO
  • Area Area of this architecture project Area:  89
  • Year Completion year of this architecture project Year:  2019
  • Photographs Photographs:  Alexander Khom
  • Manufacturers Brands with products used in this architecture project
    Manufacturers: AutoDesk, Corona, Jazz-way
  • Lead Architect: Katerina Borodina
  • Art Director: Sergei Piterskii
  • Graphic Designer: Anton Tretyak
  • Artist: Vladislav Dashkin
More Specs Less Specs
© Alexander Khom
© Alexander Khom

Text description provided by the architects. A place creates meaning. The client wanted to reorganize a former cafe into space where people can get acquainted with young local brands or present their own projects. Together with the customer, we conducted research and created the multi-brand showroom called Gallery Gif — a place where principles of retail stores and exhibition spaces have been combined. There was nothing left that resembled the previous venture: the floors, the ceiling, the walls, and out-dated utilities were completely dismantled. This project was implemented with a small budget and in a short time, and it helped us make quick decisions and quickly implement them. All work there went in parallel. So, we developed the interior design project, which set the general logical framework of semantic and visual concepts, and only after that, we proceeded with branding along with the construction work.

© Alexander Khom
© Alexander Khom

Mobility was especially important in this project. The client wanted everything in the showroom to constantly change, renew, and take different forms. Therefore, there was a lot of free space in the middle of the room to conduct presentations, lectures and masterclasses, or organize mobile exhibitions. People coming to such events can sit on a soft pedestal, which also has some space inside to hold their possessions. Metal exhibition stands were placed around the perimeter of the showroom. Each of them was designed and manufactured specifically for each brand. The color identification of the stands was used to visually emphasize their differences from each other. In general, we decided to make the room monochrome, and use concrete, plaster, and metal as the main materials, so the color designs of stands could look like separate art objects.

© Alexander Khom
© Alexander Khom
Plan
Plan
© Alexander Khom
© Alexander Khom

It is also planned that the exhibition stands will be modified in the future, thus being used in a new perspective. Lighting is implemented with the help of spots on ceiling bars which also help to correctly set up light accents while changing the exhibition stands. Minimalism in this project was expressed not only in general stylistic decisions but also in the project implementation process itself. In a short time and with a minimum budget, we managed to create a place where new ideas could be born. After creating the visual part of the interior, we began to develop the branding. The name of the gallery was invented together with the client, and it greatly expressed the general concept of the place. Such associations as interchangeability, emotionality, and eventfulness ideally suited as general reference points. After that, a search for forms expressing these concepts in visual communication was conducted.

© Alexander Khom
© Alexander Khom

As a result, a monochrome grid became the basic graphic element that determines the shape of the environment and distorts the space around. The colors of the exhibition stands that were used in the interior were reflected in color gradients and stripes, expressing the connection of brands among themselves. As part of this concept, we created a line of posters, banners, and invitation cards. We also puzzled out how to reflect the elements of branding in the interior. The whole idea was to place large racks with storage boxes that have analog LED panels with moving lines of text on their sides.

© Alexander Khom
© Alexander Khom

At the end of this project, we launched the creation of an artwork that was completed in a few hours. It expressed such ideas that one needs to move quickly, realize their potential, create, and constantly try new things because the only thing needed for it is some enthusiasm. This art may seem extremely simple, but that is its essential part. In this work, we reflected on what this room is capable of and why it now exists. Infinitely bright objects are born in an infinitely empty place forming an infinite number of variants.

© Alexander Khom
© Alexander Khom

Project gallery

See all Show less

Project location

Address: Vladivostok, Krai de Primorie, Russia

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Gallery Gif / MIYAO" 21 May 2020. ArchDaily. Accessed . <https://www.archdaily.com/939949/gallery-gif-miyao/> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.