All
Projects
Products
Events
Competitions

The Flip Flop / Renesa Architecture Design Interiors Studio

The Flip Flop / Renesa Architecture Design Interiors Studio

© Niveditaa Gupta © Niveditaa Gupta © Niveditaa Gupta © Niveditaa Gupta + 51

Mumbai, India
  • Architect In Charge: Sanjay Arora, Sanchit Arora
  • Design Team: Renesa Architecture Design Interiors
  • Interior Designer In Charge: Vandana Arora
  • Clients: TEAM OPIUM, Mr.Ronak Sheth, Ms. Vidhi Sheth, Mr. Mudir Shaikh
  • Studio Technical Head: Virender Singh
  • Architect: Akarsh Varma, Jagdish Bangari, Aayush Misra, Prarthna Misra,
  • Architecture And Interior Design Interns: Tanushi Goyal, Ayushi Gupta, Anushka Arora
  • Interior Design Intern: Navdisha Kukreja
  • Lighting Consultant: White Lighting Solutions
More Specs Less Specs
© Niveditaa Gupta
© Niveditaa Gupta

Text description provided by the architects. Welcome to the Chartreuse Vision! The new pop-up store designed by Renesa studio offers a clear spatial interpretation of the brand’s product identity at the Mumbai airport. Opium, a well-known premium lifestyle eyewear brand houses unique spatial elements set against a grid of time and space vividly illustrating Renesa’s bold design ideology.

© Niveditaa Gupta
© Niveditaa Gupta
Layout and facade
Layout and facade
© Niveditaa Gupta
© Niveditaa Gupta

In a retail space stacking multiple products, the ‘ways of display’ determine an impression of the space to a great degree. Thus, the intervention sought to conceive a visually attractive space, articulating the functional moments. Starting with the arched entrance, framed by a stark neon sign of the brand, customers are guided through the one-way design that animates and illuminates the pop-up store. For a person passing by, the dialogue created between the design and store is that of an interactive component that invites the customers to delve into the store.

© Niveditaa Gupta
© Niveditaa Gupta

The design centers around a distinct and iconographic product presentation that allows different levels of interaction based on the client’s needs. Defined by its grid pattern, the shelving units delineate themselves through the flip-flop. Each pair of glasses sits on its own mini stage exaggerated through a neon green accent. These shelves give the monotonic space a richer way of extension, allowing the customers to speculate the space and products with interest.

© Niveditaa Gupta
© Niveditaa Gupta
Elevations
Elevations
© Niveditaa Gupta
© Niveditaa Gupta

The process followed a grid of 8x4 inch tile that extends to the walls, flooring and furniture. The idea was to create a captivating store that conceptually references what eyewear does; tint or enhance the image.To incorporate this notion, the modules were repeated arbitrarily throughout the space to create complexity.These modules while curving in to the store were broken by neon green, mirror and collapsible shelves to create the illusion of recesses or volumes looming out from the walls. Thereby, articulating the language of design not only through repetition but also through recourse to everyday store typologies.

© Niveditaa Gupta
© Niveditaa Gupta

The curved line to which the design adapts and configures develops seamlessly continuing on to the cashier desk unit. The desk conforms to the homogeneity of the design centralizing and distributing the circulation of the store space by being located in the middle. Flanked on either sides by mirrors, a semblance of movement is created that emphasizes each display in a symmetric perspective. The project is not merely about designing an optical store, it is to create an ambiance in which public space and private space are deconstructed and placed in the same field to maintain a strong visual character. The result is an eccentric experience through a simple vision of color blocking.

Project gallery

See all Show less

Project location

Address: Chhatrapati Shivaji International Airport (BOM), Mumbai, Maharashtra 400099, India

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "The Flip Flop / Renesa Architecture Design Interiors Studio" 04 Apr 2020. ArchDaily. Accessed . <https://www.archdaily.com/936905/the-flip-flop-renesa-architecture-design-interiors/> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.