After the great repercussions of Bjarke Ingels' meeting with Brazilian President Jair Bolsonaro last week, the Danish architect released a statement on why he came to Brazil. The meeting also brought together a delegation from the Be-Nômade group, which plans to invest in sustainable tourism in the country and the Minister of Tourism, Marcelo Álvaro Antônio. Read on for the text titled "Our Role and Impact in the World.
Many have asked what we are doing in Brazil.
My colleague and I have been on a fact-finding trip with Nomade Group to gather background information for a holistic masterplan for responsible tourism in socially and environmentally sustainable destinations in Northeast Brazil. Some may know the incredible, barefoot, light impact environments that Nomade is known for – a form of tourism that doesn’t replace the forest or the sand but rather inhabits and preserves it. A much-needed alternative to the high-rises on the beach that often happens when international tourism arrives as it has in Cancun only hours north of Tulum.
We traveled the Northeast Coast of Brazil from Fortaleza to Atins, crossing three states, meeting mayors, governors and ministers across the entire political spectrum, and most importantly, amazing people from all walks of life. The observations and ideas we presented in our preliminary research to the ministries of Economy and Tourism impacted them so much that that they asked us to present our ideas directly to the president’s office. How better to impact the future of the region and the country than to plant the ideas we believe in at the highest level of government? Neither the president nor the ministers are our clients, but we are happy to share our ideas and ideals with a government that is willing to listen.
As much as I would enjoy working in a bubble where everybody agrees with me, the places that can really benefit from our involvement are the places that are further from the ideals that we already hold. I love Brazil as a country, and I really want to see Brazil succeed. Slash and burn agriculture is one of many examples of how socioeconomic problems can become environmental problems. That is why I want to be actively involved with the necessary transformation of Brazil and share ideas that I believe would be a great alternative to the traditional development that destroys the landscape, deteriorates the ecosystems and displaces the local community. We may not succeed, but I am certain that we will not succeed, if we don’t even try.
Creating a list of countries or companies that BIG should shy away from working with seems to be an oversimplification of a complex world. Dividing everything into two categories is neither accurate nor reasonable. The way the world evolves isn’t binary but rather gradual and on a vast array of aspects and nuances. If we want to positively impact the world, we need active engagement, not superficial clickbait or ignorance.
I believe we have a great responsibility that comes with the creative platform that we have created. We should use that platform to change the world for the better. We can’t expect every public instance to be aligned with all aspects of our thinking, but we can make sure that we bring the change we want to see in the world, through the work we do. The ideas and ideals of the projects we propose bear their legitimacy. That means working in countries like Brazil (and the USA for that matter) despite the controversies that their elected leaders may generate. One of the core principles of democracy is the ability to coexist and collaborate despite political differences.
In my mind that is a way for us architects to have ethical impact. To engage actively to create the future that we want, by proposing our ideas to people, governments and businesses even if they have different points of view than we do. We have to engage and embrace our differences if we want to dare to imagine a different future.