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Arquitectos: MCRJAG Oficina de Arquitectura
- Year: 2020
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Photographs:Jean Araya G.
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Manufacturers: AutoDesk, Bekron
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Lead Architects: Miguel Casassus R., Jean Araya G.
Text description provided by the architects. The pavilion is developed as a collaboration for the Ideograma, the office who carry Henkel's corporate communication, in order to shape the participation of Bekron/Bemezcla as sponsor of the “Building of the Year”, organized by ArchDaily. The event this year took place at the amphitheater Pablo Neruda located on the San Cristóbal Hill in Santiago, Chile. The basic condition for these interventions –in which the sponsor invests, but is not a philanthropist– is simple: it’s a matter of brand positioning.
