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Architects: Conran and Partners
- Area: 2300 m²
- Year: 2019
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Manufacturers: Louis Poulsen
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Lead Architects: Simon Kincaid
Text description provided by the architects. The new Conran Shop in Gangnam, Seoul is the British lifestyle brand’s first in South Korea. Conran and Partners have evolved the brand experience to create a high-impact lifestyle-led retail environment. The design evokes the atmosphere and drama of a gallery space – rather than that of a conventional store – allowing products to be curated in impactful, eye-catching ways.
