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Homecore Store / Studio Malka Architecture

Homecore Store / Studio Malka Architecture

© Laurent Clement© Laurent Clement© Laurent Clement© Laurent Clement+ 20

© Laurent Clement
© Laurent Clement

Text description provided by the architects. Paris based manswear label Homecore, created over 25 years ago as the first street wear brand in France, has commisioned Studio Malka Architecture to design his brand new shop in Les Champs-Elysées. This project is inspired by the legendary spraycan logo Krylon and Homecore’s Color Therapy concept.  It’s a check to graffiti, a love decalaration to the « Peace, Love, Unity and Having Fun » fundamental statements of this culture.

© Laurent Clement
© Laurent Clement

Seven arches define the façade: they are the origin of the chromatic axis that crosses the shop, just like dropped shadows. Those openings are the Newton’s prism that disperses white light into the spectrum colors. The shop turns into a chromatic space, a physical representation of the chromatic circle where vivid tints intersect and add up on each crossing, creating alliances between the masses.

© Laurent Clement
© Laurent Clement
Axo
Axo
© Laurent Clement
© Laurent Clement

The intersection of each of the arcs creates an additive color; red adds to blue to create purple, or to yellow for orange. Each radiation corresponds to a refractive index, and each intersection is an additive synthesis of the circle where the colors transforms itself. This project is a three-dimensional representation of the chromatic circle, and gives tangible form to the immaterial space of the spectrum, where the color structures the space just as a material.

© Laurent Clement
© Laurent Clement

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Address:Paris, France

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About this office
Cite: "Homecore Store / Studio Malka Architecture" 07 Jun 2019. ArchDaily. Accessed . <https://www.archdaily.com/918587/homecore-store-studio-malka-architecture> ISSN 0719-8884

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