Paris based manswear label Homecore, created over 25 years ago as the first street wear brand in France, has commisioned Studio Malka Architecture to design his brand new shop in Les Champs-Elysées. This project is inspired by the legendary spraycan logo Krylon and Homecore’s Color Therapy concept. It’s a check to graffiti, a love decalaration to the « Peace, Love, Unity and Having Fun » fundamental statements of this culture. Seven arches define the façade: they are the origin of the chromatic axis that crosses the shop, just like dropped shadows. Those openings are the Newton’s prism that disperses white light into the spectrum colors. The shop turns into a chromatic space, a physical representation of the chromatic circle where vivid tints intersect and add up on each crossing, creating alliances between the masses.
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