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OPPO Flag Store / DOMANI

OPPO Flag Store / DOMANI
© Hangtian Zheng
© Hangtian Zheng

© Hangtian Zheng© Hangtian Zheng© Hangtian Zheng© Hangtian Zheng+ 30

  • Interior Designers: DOMANI
  • Area Area of this architecture project Area:  500
  • Year Completion year of this architecture project Year:  2017
  • Photographs Photographs:  Hangtian Zheng
  • Manufacturers Brands with products used in this architecture project
    Manufacturers: 广州帕佳尼照明科技有限公司, 广州建艺雕塑艺术有限公司
  • Architectural Design: Vincent Zhang
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© Hangtian Zheng
© Hangtian Zheng

Text description provided by the architects. Compared with the traditional mobile phone sales scene, we hope to give consumers some more open and free space. The space for liberalization weakens the innate animal strangeness and aggression between people. As a result, the entrance part of the flagship store is completely open, and there is no obvious trace of any goods within the sight of the passers-by, which weakens the commercial aggression. Whether it is brand communication or sales, people are maximized.

© Hangtian Zheng
© Hangtian Zheng
© Hangtian Zheng
© Hangtian Zheng

As the first super flagship store of OPPO, there is no need to express products too much. There is a lot of space in the store to give consumers a free experience, and through the space to convey the enterprise's openness, tolerance and acceptance of creativity in the face of the market. Through the space to increase brand and consumer dialogue and contact.The core idea of this space design is decentralization. We do not want to create an extremely authoritative state, which has coercing consumers to move on specific lines and browse all products. OPPO, as a favorite brand for young people, should be free and open, allowing both sides to easily choose their own ways of doing things.

© Hangtian Zheng
© Hangtian Zheng
© Hangtian Zheng
© Hangtian Zheng
© Hangtian Zheng
© Hangtian Zheng

The pebbles are designed to make the scene more public, not a utilitarian business space, but a more open space for the city, such as a city landscape, where passers-by can take a break. Each giant cobblestone has an irregular outer contour that allows the experience to maintain a comfortable and safe distance from one another. In the traditional electronic product sales display, there are a lot of burdensome that causing unpleasant feelings for consumers. So in this space we try our best to express the product in the simplest way, log table on the opening of the strip notch, the product will be directly presented on the table, other than this and nothing else.

© Hangtian Zheng
© Hangtian Zheng
© Hangtian Zheng
© Hangtian Zheng

There are four structural columns in the original building space, combined with the many experiences OPPO products we create in space, we fully embody the performance of the product. This is the core value of our design approach to bringing a premium to business through space.

© Hangtian Zheng
© Hangtian Zheng

Today, almost all people, especially young people, those who have certain ideas in their minds need to be released freely, and we have been looking for some kind of vehicle to make this kind of thinking thump out. So, the largest creature in the world, the whale, symbolizes freedom and carries dreams, and we use open thinking to design this art device, and we use it to weave out of the body and hollow out the texture, as seen in the dream, so that the viewer has more space to imagine. Not a constraint.

© Hangtian Zheng
© Hangtian Zheng

Space design is both perceptual and rational thinking process, the most original starting point for space in mind is very abstract and even very vague picture. But this is the picture, we always feel that it is the most real, respect their first feelings, and convey it to others, we discover the commonality of the picture in the public. In the process, we need to communicate with countless people to find the key words of space and obscure them. What is vague is the public stereotype, breaks through the existing cognitive limitation, produces the impact new feeling. The design has the foresight, gradually perfecting the society's cognition of beauty.

© Hangtian Zheng
© Hangtian Zheng

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Project location

Address:Shanghai, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "OPPO Flag Store / DOMANI" 09 Jul 2020. ArchDaily. Accessed . <https://www.archdaily.com/910014/oppo-flag-store-domani> ISSN 0719-8884
© Hangtian Zheng

OPPO上海旗舰店 / 东仓建设

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