EN / ARCHIEE - ColumnEN / ARCHIEE - ShelvingEN / ARCHIEE - BedroomEN / ARCHIEE - Arch, ArcadeEN / ARCHIEE - More Images+ 18

  • Architects: ARCHIEE
  • Area Area of this architecture project Area:  150
  • Year Completion year of this architecture project Year:  2018
  • Photographs
    Photographs:David Fossel
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  SLV
EN / ARCHIEE - Windows, Facade
© David Fossel

Text description provided by the architects. Introduction
This project is the interior design of a boutique for a new Japanese cosmetic brand. An old 18th century building in the center of Paris was chosen as first shop. This brand sells around 100 types of cosmetic essence products and each customer can create an original product by mixing products. The name of the brand “en” literally means “Beauty” in Japanese.

EN / ARCHIEE - Arch, Arcade
© David Fossel

The Japanese phoneme “en” means not only “Beauty” but also “Circle” and “Connection”. The design concept is inspired by these three meanings of “en“.

EN / ARCHIEE - Column
© David Fossel

As the existing venue has a long history and the quality of space, most of existing structural elements were preserved. But new partitions were created to meet the requirements of functions. All of the partitions are composed in circle forms to create soft rounded internal spaces, which are suitable for private uses as counseling, treatment, massage and essence blending. The internal surfaces of the circle spaces are finished in white to express a pure space.

Drawing 01
Drawing 02

The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.

EN / ARCHIEE - Windows
© David Fossel

The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.

EN / ARCHIEE - Image 11 of 23
© David Fossel

The existing spaces were divided into 4 main rooms: 2 rooms with stone vaulted spaces in the basement and 2 rooms finished with white plaster on the ground floor. A different scale of circles is composed for each room to create a functional plan. Room1: the entrance and the boutique, Room2: the counseling and the treatment space, Room3: the hall and the massage space, Room4: the product gallery and the blending counter. By passing through each step, the customer gets deeply into the world of “en” beauty.


The impressive point of this brand is to exhibit all its products. This reminds the excitement in a wine cellar. The display of products is inspired by the method of storage of French wineries. Each bottle is displayed separately with special lighting. The boxes for storage, which were made with Japanese paulownia wood, are also stacked and displayed to create a cellar atmosphere.

EN / ARCHIEE - Arch, Arcade
© David Fossel

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Project location

Address:7 rue de condé 75006 Paris, France

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "EN / ARCHIEE" 22 Nov 2018. ArchDaily. Accessed . <https://www.archdaily.com/906262/en-archiee> ISSN 0719-8884

© David Fossel

EN 精华专营店 / ARCHIEE

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