Second stage of Hangzhou Cloud Town Exhibition Center / Approach Design Studio

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Text description provided by the architects. The project lies in the birthland of characteristic towns——Cloud Town, Hangzhou. For actively embracing imagination, a once unfinished industrial park has now become the industrial hub of cloud computing, big-data and artificial intelligence. The ‘Computing Conference’ held in autumn every year has become the largest-scale scientific and technological fiesta. Oddly enough, the conference was held outdoors several years in a roll simply because of the ‘impropriety’ of available venues. Of course, by no means does ‘impropriety’ suggest those venues were inferior in terms of size or grade, it’s just that the conference founders didn’t want to see people’s imagination being constrained by a venue. Therefore, as the designers of the exhibition center, we intended to break away from past experience and the ‘desire to create’, contemplating and making breakthroughs from its origin instead of constructing yet another generic exhibition center on this land.