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RUMORS / Narmal

RUMORS / Narmal
The freehand roof. Image © Dongrui Xie
The freehand roof. Image © Dongrui Xie

Outdoor. Image © Dongrui Xie RUMORS new bund store. Image © Dongrui Xie The freehand roof. Image © Dongrui Xie The eaves. Image © Dongrui Xie + 11

Shanghai, China
  • Interiors Designers Authors of this architecture project Narmal
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2018
  • Manufacturers Brands with products used in this architecture project
    Bentu, DuPont, Shikoku
RUMORS new bund store. Image © Dongrui Xie
RUMORS new bund store. Image © Dongrui Xie

Text description provided by the architects. Based on “Problem solving” concept, Narmal Design help our client discover the “niceness” that they already possessed, and present it in a “Narmal”way.

RUMORS new bund store. Image © Dongrui Xie
RUMORS new bund store. Image © Dongrui Xie

In our long-term cooperation with RUMORS, we have carried out the overall brand planning of RUMORS from visual system to product packaging and spatial image.

The freehand roof. Image © Dongrui Xie
The freehand roof. Image © Dongrui Xie

The name of RUMORS generated from the owner Mr. Nakayama’s mentor - Mr.Ono (his shop name is Kawa rumor, "friends and family" in Indonesian). Roasting is the soul of RUMORS. They use their unique roast method, and the roasting time is doubled comparing to other companies.Therefore, we doubled the initial letter “R” (RUMORS AND ROAST) to make a new version RUMORS logo, which also represents the Japanese emblem of RUMOR family, in order to correspond the profound meaning of the brand.

Plan
Plan

In the process of designing this RUMORS NEW BUND STORE, the concept of RUMORS(“friends home" ) has been strengthened. We created a typical Japanese courtyard space through a freehand roof and a short fence around it.

Old friend home. Image © Dongrui Xie
Old friend home. Image © Dongrui Xie
The eaves. Image © Dongrui Xie
The eaves. Image © Dongrui Xie

Meanwhile, the image of RUMORS’s first shop in Shanghai (Hunan Road store) was implanted at the rear part of the café and expressed "the spirit of the professional" of RUMORS by differentiating the wood colors and materials in interior space.

Old friend home. Image © Dongrui Xie
Old friend home. Image © Dongrui Xie

Product design is focus on expressing the essence of the brand while meeting pragmatic needs. We use the silhouette of Mr. Nakayama in the roasting process as a visual theme, since Mr. Nakayama is the founder, and also the exemplary of  RUMORS’s core value. This pattern is used in the design of the coffee bag and the gift box. Narmal design,transmit the niceness on.

Outdoor. Image © Dongrui Xie
Outdoor. Image © Dongrui Xie

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Project location

Address: No.1 Lane255 DongYu Road, Pudong District, Shanghai, China

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "RUMORS / Narmal" 28 Aug 2018. ArchDaily. Accessed . <https://www.archdaily.com/900524/rumors-narmal-design/> ISSN 0719-8884
The freehand roof. Image © Dongrui Xie

上海鲁马滋咖啡 / 寻长设计

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